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Old 05-21-2002, 00:52   #1 (permalink)
 
Join Date: Feb 2001
Location: Rocklyn
Posts: 7,750
Is There Mercury In Ford's Future?

That's been the subject of an ongoing debate, both inside and outside
Ford, but for the moment, at least, the division's future seems more
secure than it has in years, with an assortment of new products scheduled
for introduction by mid-decade. Mercury still faces plenty of challenges,
however. The Ford division continues struggling to come up with a clear
identity-what insiders like to call a "brand DNA"-that can distinguish it
from the competition. Even with a broader mix of cars and light trucks,
that will be critical if Mercury hopes to win over a new generation of
buyers who seldom even put the brand on their shopping list. Read how
Mercury is planning its future today inside TCC:
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