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Today In Ford History--feb. 12

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On Feb. 12, 1998, TV’s Big Bird joined Ford officials in Toronto to tell Canadian families about safe seating habits in automobiles.

Proper and consistent use of safety belts and child seats were the key messages in “Educating Families Together”—a multimedia educational partnership kicked off at the Canadian International Auto Show.

Big Bird, Elmo and their friends from the Children’s Television Workshop teamed up with Ford and Lincoln Mercury dealers across North America in a 1998 multimedia campaign to reinforce a theme of “Kids in the Back and Everyone Buckles Up.”

“We partner with companies that share our vision of raising healthy families,” explained CTW executive Ira Wolfman.

Ford of Canada president Bobby Gaunt replied that Ford couldn’t find a better vehicle to deliver the safety message to families than Sesame Street—“one of the most watched—and trusted—children’s television programs in the world.”
 

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