U.S.A.:AutoWeek's Fast Five: Q&A with Ford product creation guru Henrik Fisker - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
¬Ľ Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 01-14-2004, 09:55   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
AutoWeek's Fast Five: Q&A with Ford product creation guru Henrik Fisker

By AUTOWEEK

Henrik Fisker, who heads up Fordís advanced product creation in California when heís not busy as design director for Aston Martin, took five with our man about Europe, Matt Davis, when the two crossed paths at the Detroit auto show:

AW: Here at the Detroit auto show, whatís the Henrik Fisker calling card since moving to the Irvine, California, design center in early 2003?

Fisker: The new Lincoln Aviator.

AW: Tell us about the Lincoln Mark X concept.

Fisker: That was pretty much done before I arrived. Itís obviously just a redone T-Bird and is strictly a show car. Had I been in Irvine earlier, it most likely wouldnít have happened.

AW: Whatís up with the Mercury brand? Is there a pulse there?

Fisker: Mercury has been effectively neglected over the past 10 to 15 years and itís my goal to define the brand. Thereís little money to do something utterly new, of course, but youíll see a couple very fresh Mercury ideas at the end of 2004.

AW: Whatís the real difference between Ford, Lincoln and Mercury?

Fisker: Ford now owns the tough and bold personality. Our thinking for Lincoln is to make it more distinctly upmarket from Ford, while the angle on Mercury is to create a slightly more sporty-oriented marque.

AW: Why not kill Mercury?

Fisker: Because thereís a real opportunity there to use the Mercury name, to reinvent it. Besides, killing a brand costs a ton of money. Better to encourage this one back to life.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
U.S. Ford leadership depth critical to turnaround Stacy94PGT Ford Worldwide News 0 06-15-2003 05:17
FORD TOUGH: The pressure's on for Bill Ford Jr. to finish first Stacy94PGT Ford Worldwide News 0 06-10-2003 05:52
'Henry had the dream' Stacy94PGT Ford Worldwide News 0 03-28-2003 06:58
A CENTURY OF VISION: Fords built city, changed the world Stacy94PGT Ford Worldwide News 0 03-12-2003 08:17
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-2002 07:48

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 16:23.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.