U.S.A.:Ford sets July '04 date for hybrid SUV production - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
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post #1 of 2 (permalink) Old 10-31-03, 07:38 AM Thread Starter
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U.S.A.:Ford sets July '04 date for hybrid SUV production

DETROIT, Oct 30 (Reuters) - Ford Motor Co. will start production of hybrid gasoline-electric versions of its Escape sport utility vehicle in July 2004, with a target of selling 10,000 to 20,000 a year, company executives said on Thursday.
Ford has yet to set prices for the hybrid Escape, which may achieve fuel economy of up to 40 miles per gallon in city driving. Program managers at a media briefing and test drive said the hybrid Escape would be profitable, but that the full cost of developing the hybrid system would not be shouldered by Escape buyers.

The hybrid Escape uses an electric motor and battery pack as an additional power source for its four-cylinder engine. The batteries charge when the Escape cruises or brakes, and the electric motor eases the load on the engine under acceleration.

Environmentalists have demanded more hybrid vehicles from Detroit's Big Three, but automakers have been slow to embrace the technology due to cost and technical hurdles. So far, Toyota Motor Corp. (7203.T: Quote, Profile, Research) and Honda Motor Co. Ltd. (7267.T: Quote, Profile, Research) are the only automakers offering hybrids in the United States.

Toyota has been more enthusiastic about hybrid vehicles, rolling out an updated version of its Toyota Prius sedan that gets 60 miles per gallon in city driving, and promising a hybrid version of its Lexus RX 330 SUV next year.

The hybrid Escape will be built on the same assembly line in Claycomo, Missouri, that builds regular Escapes. A front-wheel-drive hybrid Escape should achieve 35 to 40 miles per gallon in city driving and 29 to 31 mpg in highway driving, compared with 19 mpg and 25 mpg ratings for a V-6 powered Escape.

Phil Martens, Ford's group vice president of product creation, said it was necessary for Ford to develop its own hybrid system because it needed hybrid expertise to build even more advanced vehicles in the future, such as hydrogen-powered fuel cell cars.

While the company considered buying a hybrid system from Toyota, "we didn't want to avoid the process of learning about this technology," Martens said. "To us, its a building block to the future." Martens said the Escape's hybrid system was designed to be easily adapted to other models. Ford has said it will sell a hybrid version of its upcoming Futura sedan, but Martens declined to say what other hybrid models Ford might offer. General Motors Corp. and DaimlerChrysler AG's Chrysler arm both plan to launch hybrid pickups next year.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

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post #2 of 2 (permalink) Old 11-03-03, 08:24 AM Thread Starter
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Re: U.S.A.:Ford sets July '04 date for hybrid SUV production

Ford Escape hybrid delayed due to electronic component snafus


DETROIT -- The Ford Escape hybrid is about one year behind schedule because Ford Motor Co. bought major electronic components from several suppliers and had trouble making them work together.

Phil Martens, group vice president of North American product creation, said Ford chose not to buy a complete off-the-shelf hybrid system from Toyota Motor Corp. or Honda Motor Co. It was critical for Ford engineers to write the software that controls the gasoline-electric hybrid powertrain, Martens said, so the company would have the knowledge to develop vehicles.

That choice by Ford has given Toyota and Honda more time to sell their own hybrids without a Big 3 challenger. Both Toyota and Honda have exploited their head start with ad campaigns emphasizing their green credentials.

Mary Ann Wright, chief engineer for the Escape hybrid, said last week that production is scheduled to begin in July in Kansas City, Mo. The first units probably will be available in August as 2005 models. A hybrid-powertrain version of the Lexus RX 330 is scheduled to arrive at about the same time.

Ford officials deny that the Escape hybrid program is late. But when Ford announced in April 2000 its plan to build the vehicle, press materials said the vehicle would debut in 2003.

There have been signs that the Escape hybrid faced development challenges.

Last April the company backed off its pledge to boost fuel economy of its SUV fleet by 25 percent by 2005, and availability of the Escape hybrid had been a key to meeting that goal. This summer Ford canceled plans to put the vehicle on sale this fall for fleets, electing instead to develop the Escape hybrid through use in Ford fleets.

At a media briefing last week, Ford officials explained the Escape hybrid's difficult gestation.

"We did not want to avoid the process of developing the technology and learning in-house," Martens said. "If we had bought their system, putting it in our vehicle, there's no intellectual property gained."

Toyota and Honda say that they can bring successive generations of their hybrid powertrains to market faster because they develop the technology in-house. Both Toyota and Honda are on their second-generation hybrids in the United States.

Martens added: "If you look at fuel cells, you've got to do the hybrid in-house. We made a conscious decision that we'd only license the patents that are absolutely critical. The rest we'd do in-house to grow the capability."

But those decisions apparently slowed the Escape hybrid's introduction.

Each hybrid powertrain component from suppliers has its own computer module, which is controlled by the powertrain control module.

There was trouble getting all the suppliers to cooperate when Ford engineers were writing the powertrain control module's software, said Tom Watson, Ford's manager for hybrid-electric powertrains.

"We've had some suppliers go off and do something and not tell us," Watson said, "and then when we released the next level of software, something weird is going on. It took a little bit of discipline to get everyone on the same page. We have it now working like a well-oiled machine."

Ford requires all suppliers on the project to attend a daily meeting and inform other suppliers of any changes.

"If any one of the suppliers on the seven modules wants to make a change, they have to bring this potential change into a change-control meeting," Watson said. "We review it and decide if we are going to do it. All the other suppliers are aware that someone else is making a change."

Some of the delay also can be attributed to Ford choosing suppliers that have never built components for a hybrid vehicle. The Escape is the first hybrid vehicle on which Sanyo, maker of the battery pack, and Continental Teves, supplier of the regenerative braking system, will have content.

Watson said there also were early troubles with the battery cooling system, which uses the vehicle's air conditioner and two vents in the rear to maintain the battery pack at 50 to 75 degrees.

Wright, the chief engineer, and other engineers with more launch experience joined the hybrid program in April to help keep it on track. She acknowledged Ford has taken a lot of heat, some of it deserved, about the slow progress of its hybrid.

Thad Malesh, a specialist in advanced powertrains at the Automotive Technology Research Group in Thousand Oaks, Calif., says Ford is going extremely slow and being extra cautious because of the high standard set by Toyota and Honda.

"They're feeling the heat and can't afford to make any mistakes," Malesh said.

"Being first on the market with a hybrid SUV is great, but not at the expense of a lot of recalls."

Ford officials expect that the Escape hybrid will get 35 mpg to 40 mpg in city driving.

The current V-6 Escape, which Ford says is comparable to the performance of the coming hybrid, gets 19 mpg in city driving and 26 mpg on the highway.

No price for the Escape HEV has been set. Ford said it expects to sell up to 20,000 units annually.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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