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Old 12-02-2003, 22:36   #1 (permalink)
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U.S.A.:Horbury to guide Ford's North American design

By David Sedgwick
Automotive News / December 02, 2003

Ford Motor Co. on Wednesday will announce that Peter Horbury will be the company's chief of North American design.

Horbury, Premier Automotive Group's chief designer, will begin the job in January. He will report directly to J Mays, group vice president for design. Mays said he has no immediate plans to name a successor to Horbury at Ford's luxury division.

Mays confirmed the appointment to Automotive News on Tuesday. Mays said he wants to make use of Horbury's design talent in Ford's largest market.

"This is the battleground, and I am not going to lose it," Mays said.

As PAG's executive director of design, Horbury is responsible for developing design synergies among the group's four brands: Land Rover, Aston Martin, Jaguar and Volvo. Before taking on that responsibility, he was chief designer at Volvo Car Corp. As such, he directed design studios in Sweden, the Netherlands and California.

Horbury joined Volvo in 1979 as a design con******t and held several design jobs in Europe. Before moving to Volvo, he was a designer for Chrysler Corp. in England and a chief designer for Ford Motor Co. in England and Germany.

He is scheduled to speak at the 2004 Automotive News World Congress in January.
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