U.S.A.:J.D.Power Owners' survey released - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 10-08-03, 01:30 PM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
U.S.A.:J.D.Power Owners' survey released

Reuters / October 08, 2003

DETROIT (Reuters) -- Proving that beauty is in the eye of the beholder, many of the cars and trucks rated the most appealing in an annual owners' survey released on Tuesday have been sales failures.

The Ford Excursion SUV, the Mercury Marauder and the Subaru Baja compact pickup truck all won their categories in J.D. Power and Associates' annual study on appealing cars and trucks. But all have been sales laggards, failing to broaden their appeal from a core group of buyers.

"The Subaru Baja is probably an example of that," said Joe Ivers, a partner and executive director of quality and customer satisfaction with J.D. Powers, told Reuters. "They may not be getting the volume that they intended out of that vehicle, and yet those who buy them are probably very enthusiastic about them."

The APEAL award, an acronym for automotive performance, execution and layout, is based on responses from 102,975 new-vehicle buyers during the first 90 days of ownership. The study measures the likes and dislikes of owners of their vehicle's performance and design, including styling, engine and transmission performance, handling, comfort, sound system and interior.

Two years ago, the Pontiac Aztek won the award for entry-level SUVs, despite a box-on-wheels styling that made it a running joke in Detroit.

"It was a vehicle that won its award despite its styling," Ivers said. "For people who got into the interior of the vehicle and drove, it actually was a very sound and credible vehicle."

The major Japanese and European automakers again topped the eight annual appeal awards, with Porsche taking the top spot, followed by BMW, Volkswagen, Honda Motor Co. Ltd. and Toyota Motor Corp.

Ford Motor Co., General Motors and DaimlerChrysler all placed below average, as did the smaller Korean and Japanese automakers.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Survey says SUV owners happier with purchase than minivan owners Stacy94PGT Ford Worldwide News 0 06-12-03 07:10 AM
Show some Respect to V8 owners EATURBO The Pub 6 06-04-03 08:32 PM
Ads attack Detroit automakers over gas guzzlers Stacy94PGT Ford Worldwide News 2 05-08-03 09:48 AM
Taurus SHO owners allege costly defect Stacy94PGT Ford Worldwide News 1 12-13-02 09:05 AM
Ford vehicles grab 5 top spots in Power survey Stacy94PGT Ford Worldwide News 0 10-08-02 05:32 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome