Ford, Jaguar Serve a Product Feast in England
By: Brad Nevin | Ford Communications Network
BIRMINGHAM, England, May 25, 2004 -- Ford of Britain is showing a slew of cars this year at the 2004 Sunday Times Motor Show Live in Birmingham, England. At Ford's largest-ever European motor show, visitors are able to see fast Fiestas, a sporty new diesel, the stunning GT, and a fantastic "Thunderbirds Powered by Ford" exhibit showing off a FAB 1 vehicle that will star in the new movie, "Thunderbirds."
"As Britain's favorite vehicle brand, Ford views the British International Motor Show with great importance," said Paul Thomas, Ford of Britain's managing director. "This year our presence is bigger than ever, with more new cars on display. Motor shows are our biggest showroom and are a chance to remind customers of everything we can offer. I believe the Ford range today truly offers something for everyone."
Ford Fiesta S
Ford Fiesta ST
The fast Fiestas on display include the Fiesta ST production model, the Fiesta RS concept and the all-new Fiesta Zetec S. With a 147 horsepower 2.0-liter Duratec engine, the Fiesta ST gives small car drivers something to smile about. It accelerates from 0-60 in 8 seconds and has a 130-mph top speed. The Fiesta RS concept is the ultimate fast Fiesta. Shown to gauge public reaction, the concept is inspired by the original Fiesta RallyeConcept and Fiesta Junior World Rally Car. The Fiesta Zetec S is great to look at and economical to own. It is the first Fiesta offered with a diesel, the 1.6-liter TDCi.
Ford also introduced a UK-exclusive "Sport Technologies" model at Birmingham, the Mondeo ST TDCi. Based on the existing Mondeo 2.2-litre Duratorq TDCi, the 152 horsepower TDCi is the most powerful diesel from Ford yet. This premium diesel is expected to power Mondeo from 0-62 mph in 8.7 seconds and on to a top speed on 137 mph. Fuel economy is rated at 34.5 mpg in the city, 57.7 mpg on the highway and 46.3 mpg combined.
Other new Ford engines that debuted at the show include a 201-horsepower 3.0-liter Duratec V-6 that will power the flagship Mondeo. Based on the ST220 3.0-liter, the new V-6 replaces the 2.5-liter currently offered in theZetec and Ghia models. Acceleration from 0-60 mph takes 7.9 seconds, top speed is 149 mph, and fuel economy is 27.4 mpg city/highway combined.
The European Focus C-MAX also has a new 143-horsepower 2.0-liter gasoline engine; C-MAX also gets a new 107-horsepower, 1.6-liter TDCi engine mated with anew Durashift CVT automatic transmission.
Also at the show, the British public had their first chance to see up-close the stunning GT. Deliveries to the first UK customers happens in later this year.
And then there were the Thunderbirds...Visitors to the British motor show have a chance to see something they most likely have never seen before. In a specially-created area of the Ford display called "Thunderbirds powered by Ford," there is a larger-than-life, stunning pink six-wheel bubble canopy FAB 1 that was co-developed by Ford and the makers of the upcoming movie "Thunderbirds." In the movie, the vehicle transforms into a jet plane and a hydrofoil. A 25-minute live action film previews the movie and runs every two hours through the public days of the show.
The FAB1 will have a starring role in the upcoming movie, "Thunderbirds."
"The Ford stand has been deliberately created as a lively family experience and has a real sense of the fun we've had in being involved with the movie," said Thomas.
In other news from the show, Jaguar revealed details for a new range of styling enhancements for the 2005 X-TYPE 3.0-liter Sport, which will be available in November 2004. This addition of exterior body styling and interior enhancements provides a stylish differentiation for the X-TYPE and is targeted primarily at the younger buyer.
"Body-styling kits must be designed as an integral part of the car," said Jaguar Design Director, Ian Callum. "The rationale was to emphasize the stance of the X-TYPE by lowering the visual aspect. The enhancements we have made for the X-TYPE Sport give the car a more aggressive, purposeful look. The whole attitude of the car has been lowered, giving the impression it is hugging the road."
In keeping with the new front-end section, the design team has lowered the side sills and added a new, lower rear valence to ensure that the more squat, purposeful stance is noticeable from all angles. The X-TYPE Sport gets new exhaust tailpipe finishers and 18-inch Aruba wheels. The interior of the X- TYPE Sport can be fitted with the optional carbon fiber facia and new plush Alcantara seating surfaces. Other changes include a new front lower spoiler and a black mesh grille.
The 2004 Sunday Times Motor Show is open to the public from May 27 until June 11.