UK:Land Rover 'pistol ad' triggers ban
Land Rover 'pistol ad' triggers ban
LAND ROVER'S latest TV advertisement for the Freelander, which features a lady shooting a starting pistol in the air, has been banned.
After media watchdog, Ofcom, received 348 complaints, it decided the ad breached guidelines on harm and offence and that it should be taken off the air.
Controversially, the commercial had been approved by the Broadcast Advertising Clearance Centre.
The commercial shows a woman taking the starter pistol from a draw in a domestic setting, and hurrying after a man who is seen leaving the house.
He gets into a Freelander and she fires the starting pistol in the air, signifying the man can start his journey.
The Ofcom verdict says the starter pistol was used in a casual manner.
"Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamourisation and mormalisation of guns is offensive to many people," said Ofcom.
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.
My next Ford.....