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Old 07-13-2003, 22:33   #1 (permalink)
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United States: What does Jesús drive? SUV, in ad

Autos Insider

By Dee-Ann Durbin / Associated Press

WASHINGTON -- Frustrated by ads attacking sport utility vehicles, including religious leaders' "What Would Jesus Drive?" campaign, a pro-SUV group is launching ads celebrating the vehicles for their safety and versatility.

In today's USA TODAY, the fledgling Sport Utility Vehicle Owners of America is to run a full-page ad in Detroit, Los Angeles and Washington areas that asks, "What Would Jesús (Rivera) Drive?" The ad shows a smiling Jesús Rivera and his 1995 SUV.

Rivera says he likes his SUV because it gets him through the snow in winter, and his wife likes it because she can easily transport their grandchildren.

The ad urges SUV owners to protect their rights.

Some Christian leaders who back the "What Would Jesus Drive?" campaign contend that vehicle choices are moral decisions, and that SUVs cause harm by increasing pollution and oil dependence.

The ad cost the SUV group, which has several hundred members, $17,000.
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