2005 Mustang to Play Starring Role on UPN's 'America's Next Top Model'
The Auto Channel
DEARBORN, Mich. -- As the celebrated all-new 2005 Ford Mustang begins to arrive in dealer showrooms this fall, Ford Division will showcase the car on UPN's reality series "America's Next Top Model" on Wednesday, Nov. 3 to attract women and African-Americans.
The "America's Next Top Model" 7th episode product integration is another key part of Ford's all-new divisional marketing campaign, "Built for the Road Ahead," which will broaden consumer reach by integrating traditional methods with emerging communication trends. Ford's presence in the fall television lineup reflects the company's collaboration with individual show producers to find meaningful ways to introduce the company's products into a program storyline.
"With the all-new Mustang arriving in showrooms across the country, we have a unique opportunity with 'America's Next Top Model' for potential buyers, especially women and African Americans, to discover this iconic car," said Ford Division President Steve Lyons. "The show provides valuable and relevant visibility for our product."
The third cycle of "America's Next Top Model" airs on UPN, Wednesdays at 8:00 p.m. (ET/PT). Judges include supermodel Tyra Banks, the world's first supermodel Janice Dickinson, photographer Nigel Barker and stylist Nole Marin, who will conduct the regular evaluations to narrow the field from week-to- week. The winner of UPN's "America's Next Top Model" will have the opportunity to be managed by Ford Models. She will also receive a $100,000 contract with cosmetics giant CoverGirl. Finally, the winner will appear in a fashion spread in Elle magazine.
A 2005 Ford Mustang GT holds the spotlight during the 7th episode of the season, airing on Wednesday, Nov. 3. The car is featured in a studio advertising photo shoot that shows the Mustang standing out in various lifestyle situations. Ford Division 2005 products will also serve as transport vehicles for the models at various televised activities throughout the third cycle of "America's Next Top Model."
The second cycle of "America's Next Top Model" ranked second in its Tuesday 9:00 p.m. - 10:00 p.m. time slot. The show also became UPN's highest rated program in the network's history among women 18-49. The current cycle of the show ranks among the top 10 programs on television this year among African American adults 18-49, and is the highest rated reality show on television among African American viewers.
These demographic ratings are relevant for Mustang because the brand resonates strongly with a large demographic that crave the car for its power, performance and affordability. Roughly 40 percent of its buyers are women and it holds a strong position in the urban marketplace among Hispanics and African Americans.
The 2005 Ford Mustang GT features a 4.6-liter all-aluminum V-8 engine that cranks out 300 horsepower, bold classic styling from defining Mustang's of the '60s and a state-of-the-art chassis and suspension -- all for under $25,000.
The final component of the product integration is the 2005 Mustang "Top Model" Internet Sweepstakes where show viewers will go on-line and compete to win their very own 2005 Ford Mustang GT. An announcement kicking off the sweepstakes will also air during the 7th episode of the season. The sweepstakes runs until Dec. 12th, for details visit upn.com/ .
In addition to its America's Top Model product integration, television viewers will see Ford vehicles like the 2005 Freestyle, Five-Hundred and Super Duty on "The OC" on Fox, "Alias" and "Extreme Makeover: Home Edition" on ABC and on NBC's "American Dreams." Beginning in January, Ford returns as a primary sponsor of "American Idol" for the forth-consecutive year.