US:Ford Div. advertising hits high - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 01-13-2005, 08:24   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Ford Div. advertising hits high

Ford Div. advertising hits high

By Amy Wilson
Automotive News

Ford Division will spend an estimated $550 million, a record amount, on advertising in 2005.

Ford Division President Steve Lyons said Sunday that media spending will increase by about 15 percent in 2005. That would take the advertising budget well past its previous high of an estimated $480 million in 2004. Automotive News made that estimate based on information from Ford sources.

The additional ad spend will support the launch of the 2006 Fusion, a new mid-sized sedan. Spending also will be heavy for new 2005 vehicles such as the Five Hundred, Freestyle and the redesigned Mustang.

"It's important when you have all this product to tell people about it," Lyons said.

One of Ford Division's first big ad splashes of the year comes at the Feb. 6 Super Bowl. Lyons said Ford will debut a commercial "having fun with the Mustang" just before kickoff.

But the division's additional budget also will support nontraditional marketing, such as Internet ads.

"Advertising is a different world today," Lyons said. "If you're adding $50 to $100 million, it's not necessarily all the traditional, just-go-buy-more-TV-time or more print."
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
high oil pressure ford freak Inline 6 Tech 6 05-23-2008 16:54
2004 Mustang Honors 40 Years of High Performance Stacy94PGT Ford Mustang Forum 0 07-01-2004 08:21
99 stang idles too high help?? 99stang General Tech 1 05-29-2004 23:28
temp gauge reads high due to ground problem? eyoungberg Ford Vans and Mini Vans | Ford Aerostar | Ford Freestar | Ford Galaxy | Ford Windstar 5 10-24-2003 21:30
high speed whistle twicedarisk Australian Falcons 1 10-08-2003 20:13

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 16:49.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.