US:Ford dropping 'Built for the Road Ahead' campaign - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 04-28-06, 06:24 AM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Ford dropping 'Built for the Road Ahead' campaign

Bold Moves: Ford dropping 'Built for the Road Ahead' campaign



DETROIT -- The Ford brand is dropping its "Built for the Road Ahead" advertising campaign in favor of "Bold Moves," sources say. Ads featuring "American Idol" winner Kelly Clarkson are scheduled to begin in early May.

"It's more than just a tag line," a source says. "It fits with Red, White and Bold." That's the phrase Ford Americas chief Mark Fields is using to drive the automaker's North American turnaround efforts.

Ford plans to brief its top-50 dealers and the heads of 64 dealer advertising groups at a meeting in Dearborn, Mich., on Wednesday, April 26.

Ford also plans to talk with dealers about better coordinating national and regional advertising. Some dealers are concerned that Ford wants to dictate the creative content of regional advertising.

Ford also has considered extending its vehicle warranty to six years from three years. But Ford does not plan to announce a warranty extension this week, sources said. Ford officials wouldn't comment.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome