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post #1 of 3 (permalink) Old 12-08-05, 05:01 AM Thread Starter
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US:Ford EDGE Crossover Utility Vehicle

Ford's hot crossovers

New crossover vehicles critical to automaker's comeback

Bryce G. Hoffman / The Detroit News

Ford Motor Co. offered a glimpse of the company's new product and brand strategy Wednesday, including a new Ford crossover that is part of a new generation of what the automaker hopes will become breakthrough vehicles with strong emotional appeal.

As part of a comprehensive restructuring, Ford is planning a series of new product initiatives aimed at re-energizing its core Ford, Lincoln and Mercury brands, tapping new markets in the process. The three brands have seen their combined U.S. sales fall 4.3 percent this year, and their combined market share has dropped to 17.4 percent from 18.4 percent a year ago.

"The company will sharpen its focus on bold design and emotional, strong brands," said Mark Fields, president of Ford's Americas division. "Nothing is off the table."

The automaker has stumbled recently, with lagging U.S. sales and mounting financial woes. Its turnaround plan includes possibly shuttering at least 10 factories and eliminating 25,000 to 30,000 blue-collar jobs in North America.

To recover market share, Ford wants to capitalize on one of the most promising growth areas: crossover utility vehicles. The company sees crossovers eventually eclipsing traditional sport utility vehicles.

The burgeoning crossover market covers a wide spectrum of vehicles, including the Nissan Murano, the Chrysler PT Cruiser and Pacifica, Pontiac Vibe and Mitsubishi Endeavor.

Ford will unveil two new crossovers at the Detroit North American International Auto Show: the new Lincoln Aviator and the Ford Edge. Both are scheduled to hit showrooms next fall, and Ford said both demonstrate the company's new design emphasis.

"It all does start with design," Fields said. "Bold, American design."

Ford's executive director of design for North America, Peter Horbury, said the company needs to learn from its Japanese rivals.

"They have so expertly melded their national values with their global brand," Horbury said of the Japanese automakers. He wants to do the same thing with Ford's brands, capturing the American zeitgeist in sheet metal. "Overt gestures and purposeful actions define this culture."

An example of how designers can translate those traits into automotive styling is found in the front end of the new Ford Fusion sedan, Horbury said, likening its bold grill and wide, head-on profile to the archetypal image of the grinning, optimistic American.

Fields said sales of the new Fusion and its siblings, the Mercury Milan and Lincoln Zephyr, are exceeding the automaker's expectations. He will provide more details of Ford's brand strategy at the 2006 Los Angeles Auto Show in January.

Ford said it hopes to drive home its new brand message with a spectacular pavilion at the Detroit North American International Auto Show.

The display will cover 2 1/2acres and feature 2,400 LED screens, creating an immersive environment of sights, sounds and even scents designed to connect customers with vehicles at an almost visceral level.

"We want people to enter our space and feel like they're part of the Ford Motor Co. experience," said J Mays, Ford's group vice president of design and the company's chief creative officer. "With a sensory-driven approach, we're creating more vivid experiences that showcase, brand by brand and product by product, where (our) automobiles meet real life."

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My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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post #2 of 3 (permalink) Old 12-08-05, 08:03 AM Thread Starter
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Re: US:Ford's hot crossovers

New CUV gives Ford the Edge in hottest market segment

Global Auto Index

Ford has issued the following press release:

The Ford Edge crossover utility vehicle is expected to be one of the stars of the 2006 North American International Auto Show in January. Edge’s bold, American design will turn heads in the CUV market – the fastest-growing vehicle segment – in a year that CUV sales are expected to surpass traditional SUVs.

"Much like Fusion has done for the mid-size sedan, the new Ford Edge will inject a healthy dose of American design and personality into the hot crossover market," says Peter Horbury, Ford’s executive director of North America Design.

Edge is powered by Ford's new 3.5-liter V-6 engine and new 6-speed automatic transmission – which help deliver a dynamic driving character and impressive fuel economy. Edge goes on sale in fourth quarter 2006.

Design rendering by Ford's Roger Kim.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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post #3 of 3 (permalink) Old 01-08-06, 05:52 AM Thread Starter
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Re: US:Ford EDGE Crossover Utility Vehicle

Ford brings new Edge to hot crossover market

Global Auto Index

Further on our previous news, Ford has issued the following press release:

Bold, American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle (CUV) market – along with a dynamic driving character and innovative features designed to make it the "crossover of the year."

Equipped with an all-new 250-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge is expected to achieve fuel economy in the mid twenties in highway driving.

Modern Design with a Dramatic Edge
Edge’s visual promise of dynamic prowess begins with its bold front end. Its distinctive three-bar chromed grille builds on the great look of the Ford Fusion. An aggressively raked windshield and fast-sloping back window with high-mounted rear spoiler accentuate the feeling of motion. Quad-beam headlamps and a "powerdome" hood accentuate the purposeful front-end look.

Edge’s modern design flows into the interior, evident in the instrument panel and distinctive center stack. The center stack design incorporates two 9- by 2-inch vertical vents that bracket the audio and climate-control switches. All-leather seating surfaces feature contrasting stitching inspired by the fashion industry and a hit with Fusion customers.

Adaptable, Flexible Design
Edge is designed to fit the customer’s need for style as well as cargo space and adaptability. For example, the large center console uses a removable divider and tray to organize the space both vertically and horizontally for everything from laptop computers and handbags to coins and MP3 players.

An optional concealed plug means that the Edge has four power points, three within the driver’s reach, along with a segment-first MP3 audio jack. Small slots molded into the side of the console keep phone and MP3 cords neat and organized. The console lid has a ticket clip, two pen holders and a tissue holder.

Edge also is big on details. A 20-ounce-cup holder is included in each front-door map pocket, along with juice box holders in the rear door pockets, two super-size-cup holders in the center console and two in the rear armrest.

Edge comfortably seats five, offering available six-way power, heated, adjustable front seats and best-in-class adult headroom and legroom for the second row. An easy-to-use available folding front-passenger seat creates an extended load floor.

The 60/40 reclining split second row folds to provide a level load floor for carrying equipment in the large cargo area. Edge can transport items as long as 8 feet inside with the front passenger seat folded down. Each rear seat can be folded manually using an industry-first single-hand release or automatically with an available EasyFold™ electro-mechanical remote release accessible from the rear cargo area.

Edge options include Ford’s next-generation DVD-based navigation system and factory-installed Sirius satellite radio. Rear-seat passengers can enjoy the available DVD entertainment system with a drop-down 8-inch screen and two pairs of wireless headphones.

Class-Exclusive Panoramic Vista Roof™
Edge’s available panoramic Vista Roof™ opens up a whole world of possibilities. The large glass moon roof provides a grand view of the sky above and can open for a sense of freedom that accentuates Edge’s sporting nature.

The roof features a large 27.3- by 29.4-inch forward panel that offers tilt and slide opening, and a 15.75- by 31.3-inch fixed rear glass panel. A one-touch-open switch provides open-air touring. Close the forward roof, and the enormous skylights allow natural light to flood the cabin, while protecting the cabin from the elements. When preferred, the twin power-operated cloth shades can be closed simultaneously to block glare.

"When you sit in this vehicle and look up and see the sky all around you, you just want to take it out for a drive and chase the horizon," says Horbury.

Engaging Driving Dynamics Set Edge Apart
Edge’s modern car-based foundation facilitates its excellent driving character. The front suspension features MacPherson struts and an isolated subframe, firmly attached in six locations. To further smooth out the ride, hydro-bushings are used.

The four-link independent rear suspension uses stamped steel control blades for precise suspension tuning. The rear shocks are mounted as far outboard as possible in the vehicle and behind the wheel center to improve ride and handling. Edge comes standard with four-wheel-disc anti-lock brakes.

Edge’s all-new 3.5-liter V-6 features a strong, lightweight, die-cast aluminum block and lightweight 4-valve-per-cylinder heads for smooth operation at high rpm. A 10.3:1 compression ratio and close-coupled catalysts will help it meet stringent ultra-low emission vehicle (ULEV) II regulations.

The all-new 6-speed automatic transmission uses a wide 6.04:1 gear ratio to deliver good fuel economy and performance. Short first and second gears provide impressive launch and acceleration, while the tall overdrive gears deliver 7 percent better fuel economy than a 4-speed automatic.

Edge’s available intelligent all-wheel-drive (AWD) system was tuned with an emphasis on performance while offering confident all-weather driving. By constantly monitoring and predicting traction, the system delivers torque to all four wheels, even before the wheels begin to slip. An active on-demand coupler can deliver the precise amount of torque to the rear wheels. Paired with available AdvanceTrac® traction control, intelligent AWD can transfer torque front-to-rear and side-to-side.

Safety Begins with Accidents Avoided
Edge customers will find peace of mind in Ford’s comprehensive approach to safety, including available active safety technology and comprehensive passive safety features.

"Edge’s confident handling helps drivers avoid accidents, especially when paired with the industry-exclusive AdvanceTrac® with Roll Stability Control (RSC®)," says Stephen Kozak, Ford Safety chief engineer. "Should an accident occur, Edge features a comprehensive package of passive safety features to help provide enhanced safety performance."

Edge is available with Ford’s AdvanceTrac® with RSC®, the industry’s only electronic stability control system that uses two gyroscopic sensors to monitor both yaw and roll motions. Monitoring both motions allows for yaw-control enhancements, providing class-leading side-slip and roll stability control.

Edge comes standard with dual-stage driver and front-passenger air bags, an energy-absorbing steering wheel and knee bolster for the driver and an energy-absorbing glove box for the passenger. The driver seat uses a seat position sensor while the passenger seat uses an occupant classification sensor – both are equipped with load-limiting safety belts and pretensioners.

Edge offers several layers of side-impact protection, including solid unibody construction with cross-member ladder frame, a reinforced greenhouse, energy-absorbing side door trim, available seat-mounted side air bags and Ford’s Safety Canopy™ system with rollover detection and extended-duration side curtain air bags.

Impressive Interior Quietness
Edge’s well-rounded, modern performance extends to impressive refinement, enhancing the driving experience.

Engineers spent hundreds of hours fine-tuning Edge’s interior ambiance. For example, the side mirrors were specifically designed to reduce wind noise. Even the radio antenna was scrutinized. Engineers took clay modelers into the wind tunnel to fine-tune the mirror design.

By modifying the pitch and height of the spiral by tenths of a millimeter, wind noise was reduced by as much as two decibels.

Ford Edge goes on sale in the fourth quarter of 2006. It will be manufactured at Ford’s Oakville Assembly Complex in Ontario, Canada.

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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