Ford placed a $1,000 rebate on the 2005 F-350 Super Duty in December to help meet its F-series sales goals.
Ford expects to hit record F-series sales; new incentives added on Super Duty
AMY WILSON | Automotive News
DETROIT -- An F-series sales record should be in the bag for Ford Division this year, company sales chief Jim O'Connor says.
The automaker is within reach of its goal to beat its previous mark of 911,597 F-series pickups in 2001. It sold 844,119 F-series pickups through November.
"We have to sell 68,000 this month," said O'Connor, group vice president of North America marketing, sales and service. "In December we would normally sell around 75,000, so we should make it. On Dec. 29, if we're 2,000 behind, we'll figure out how to get 2,000."
A new incentive on the F-250 and F-350 Super Duty pickups should provide some extra insurance toward the record. In early December, Ford put a $1,000 rebate on the Super Duty, which was re-engineered for the 2005 model year. It had been selling for the previous three months without any rebate for the updated model.
Ford Division President Steve Lyons set the record sales goal in January. He also has said that Ford wants to break the 1 million-unit sales threshold in 2005 should market forces hold. Ford will have the capacity to break that barrier now that a truck plant opened last summer in Dearborn, Mich.
More than 1 million F-series pickups have been built in 2004. Through Dec. 10, production was 1,001,168.