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Old 02-02-2005, 15:28   #1 (permalink)
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US:Ford offers free computer

Ford offers free computer

Reuters

DETROIT -- Ford Motor Co. and GM raised incentives slightly on Wednesday after posting disappointing U.S. sales last month, and analysts expect the profit-eroding price war to escalate this year if the two U.S. automakers continue to lose market share.

Ford, which saw sales drop 5.4 percent last month, said it will offer a desktop computer from Dell Inc. with the purchase of its 2005 model year Focus sedan.

The second-largest U.S. automaker also raised cash rebates on 2005 model year Freestar minivan by $1,000 up to a total of $3,000 and it E-Series commercial van by $500 to a maximum of $1,500, Ford spokesman David Reuter said.

The new rebates run through March 31, Reuter said.

Ford entered 2005 with high inventories of unsold vehicles and trimmed targeted production this quarter after posting weak January sales.

U.S. vehicle sales across the industry fell to a seasonally adjusted annual rate of 16.2 million units, down slightly from the 16.3 million rate a year earlier.

Ford Division President Steve Lyons said on Wednesday the automaker is planning to raise incentives on its best-selling F-150 pickup trucks later this year, but the rebates may vary by region.
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