US:Ford ponders pricing on future B-segment car - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 06-27-2006, 05:38   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Ford ponders pricing on future B-segment car

Big Question, Small Car
Ford ponders pricing on future B-segment car

By RICK KRANZ | AUTOMOTIVE NEWS

AutoWeek

DETROIT -- Ford is debating whether its upcoming subcompact should be an entry-level model or an eye-catching, premium car.

Ford's entry into the so-called B segment -- smaller than the current Focus -- is expected to arrive in 2009 or 2010. Peter Horbury, Ford Motor Co.'s executive director of design for North America, said the automaker is intrigued by the lofty prices charged for some small cars.

"There are certainly obvious examples of how to make a profitable small car, a small car that has a high value," Horbury said. "With the Mini, for example, it is astonishing how high that (price) goes."

Mini sticker prices start at about $18,000 for a base sedan but top $30,000 for loaded performance models.

Speaking at the automaker's 2007 product preview on Wednesday, June 21, Horbury said that, while Ford may not duplicate Mini pricing, "there is a much wider possibility of a wider price range for small cars in America because it is not just entry-level anymore."

Horbury said importing a car has not been ruled out.

No timetable was given for the decision. But Mark Fields, Ford Motor's president of the Americas, said earlier this year that at least one subcompact car would be on the market in North America in three or four years. That car would be smaller than the Ford Focus.

Horbury said a key to a premium Ford small car would be "bold American styling."

"There are plenty of imported B cars," he said. But "they are not doing bold American anywhere but America. My ambition is to design the true American small car."
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 20:57.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.