US:Ford seen still in crisis but pessimism wanes - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 01-03-2007, 16:27   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Ford seen still in crisis but pessimism wanes

Ford seen still in crisis but pessimism wanes

Reuters

DETROIT (Reuters) -- Ford Motor Co. is heading into the new year with a highly regarded chief executive, $48 billion in cash and the projected savings from the departure of a third of its work force.

Then there is the bad news: the automaker is mortgaged to the hilt, struggling with the legacy of wobbly product plans and banking on its third turnaround plan in the last five years to deliver sustained profitability.

With Ford poised to lose its No. 2 spot in the U.S. market to Toyota Motor Corp. in 2007, analysts are weighing the potential payoffs of Ford's painful restructuring against the risk posed by its heavy borrowing.

For now, the pessimism on Wall Street is waning, but analysts caution that it will at least two years before a recovery shows signs of traction.

"Ford is a deep turnaround situation," Morgan Stanley analyst Jonathan Steinmetz said in a recent note for clients.

But the building blocks are forming, said Steinmetz, who sees sustainable positive cash flow from Ford's auto operations as still four years away.

A key reason for a turn in Wall Street sentiment is Ford's new chief executive, Alan Mulally, a restructuring expert who was lured away from Boeing Co. in September.

Since Mulally took over from Ford family scion Bill Ford in October, he has moved to streamline management, appointed a global product chief and raised about $25 billion in cash through liens, bond offerings and credit lines.

The company has also reached out to Toyota, the increasingly dominant Japanese automaker, which eagerly studied Ford in the 1930s when it was a maker of looms branching out to manufacture cars.

Analysts say Mulally's trip to Tokyo in December to meet Toyota Chairman Fujio Cho might prompt a partnership that would help Ford bring down costs in areas such as parts procurement, technology development and planned plant closures.

"You have to ask yourself what would be in it for Toyota. They are doing pretty well on their own. They are on their way to becoming the world's largest automaker next year," said IRN Inc. analyst Erich Merkle. "But a joint venture might work. There are some real possibilities there."

Even before Mulally's trip to Toyota, Wall Street analysts had been growing more cautiously optimistic.

Merrill Lynch analyst John Murphy raised his rating on Ford stock to "neutral" from "sell," citing the company's cash position of $48.3 billion, up from $23.6 billion at the end of September.

Steinmetz of Morgan Stanley also raised his rating on Ford to "overweight" from "equal-weight."

"While this is not a one-man story, new leadership is a part of our call," Steinmetz said in a note for clients.

Ford's revised "Way Forward" restructuring, announced in mid-September, disappointed investors and touched off a sharp sell-off of its shares by steering clear of asset sales and failing to address the company's liquidity position. But Ford's current cash position has eased some of those concerns.

Brett Hoselton, analyst with Keybanc Securities, forecasts that the rapid deterioration of earnings in 2006 should end in 2007 as Ford generates more than $4 billion in savings -- most of it in 2007 -- from employee departures.

PRODUCT PIPELINE, MARKET SHARE RISKS

Everyone agrees, however, that Ford is still in a precarious situation and 2007 is going to be a tough year. The company's stock fell 2.72 percent in 2006 and is down 50 percent since early 2005, when its most recent downturn began.

Ford lost $7 billion through September of last year with further losses forecast in the October-December period quarter and beyond. By Ford's own estimate, its North American unit will lose money until 2009 and run through $17 billion cash in the next three years.

The key risk, according to most analysts, is Ford's weak product pipeline at a time when rivals are pushing ahead.

"If you look out through 2009, they don't have any new small-car products coming out," said AMR Research analyst Kevin Reale. "Most of the products are basically refacing of SUVs and small trucks."

Ford launched its new Edge crossover in December and is gearing up for the arrival of three revamped vehicles in 2007 -- the F-series Super Duty pickup, Focus sedan and Escape SUV. The company also has a larger crossover vehicle in the pipeline that will be based on its Fairlane concept car.

Ford is aiming to hold its overall share of the U.S. light-vehicle market at 14 percent or more from over 17 percent as it restructures by shutting 16 plants and cutting more than 50,000 jobs.

"If the company loses 4 more points of U.S. market share instead of the 2.5 points we are expecting, the turnaround is much tougher, perhaps impossible," Steinmetz said.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News

Related Reading: US:Ford seen still in crisis but pessimism wanes


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 11:32.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.