Ford Forums banner

US:Fortune mag runs over Ford's image;F-350: A fighting machine

1K views 1 reply 2 participants last post by  tony4aford 
#1 ·
Fortune mag runs over Ford's image

The Detroit News
Autos Insider

It was bad enough that Fortune magazine referred to new Ford Motor Co. President and CEO Alan Mulally as a "student driver" and called his firm "a profoundly dysfunctional company" that is "going down the tubes." But the magazine added insult to injury in its latest edition by accidentally using a Toyota Tundra pickup instead of one of Ford's own F-150s to illustrate the story. The rival pickup appeared on each page of the story, adding a fresh dash of salt to each cut the article took at the struggling automaker and its new leader. One Ford executive suggested making up a set of vehicle identification cards for Fortune, like those given to aircraft spotters during World War II. The Insider thinks the word "Tundra" on the side of the vehicle should have been a sufficient clue.

F-350: A fighting machine

Just in time for Veterans Day, Ford received a letter from U.S. Army Captain Nate McNitt, who serves as an adviser to the Iraqi military. The letter included photos of an F-350 that survived a grenade attack in Iraqi in a roadside ambush.

"The machine gunner was blown off the back, but got away with minor cuts. Everyone inside the vehicle just had minor cuts as well. The vehicle was able to drive out of the kill zone and make it to safety," he said, adding that the Iraqi Army has a whole fleet of brand new F-350s that it has modified to carry heavy machine guns.

"The Iraqis regularly use these trucks on combat patrols and have made many modifications to be able to shoot from the beds of the trucks."

McNitt thought the pictures proved that "Built Ford Tough" is more than a motto.
 
See less See more
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top