US:Fusion inspires makeup,Ford tries to woo female consumers - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 03-16-2006, 05:50   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Fusion inspires makeup,Ford tries to woo female consumers

Fusion inspires makeup
Ford tries to woo female consumers

BY SARAH A. WEBSTER
DETROIT FREE PRESS BUSINESS WRITER

With a pink Ford Fusion visiting shopping malls and special Fusion eye shadows on sale at the beauty store Sephora, you have to wonder: What will Ford Motor Co. come up with next to peddle its cars to women?

On Wednesday, the automaker announced that it had teamed up with San Francisco cosmetics company Benefit to sell a new Curve Hugger eye shadow set with a Fusion vehicle imprinted on the front of the package. And the palette is far from "Red, White & Bold," which would fit with the Ford division's new marketing mantra. Au contraire, for this trio, it's light copper, champagne and soft gold.

"Just like the new Ford Fusion, this sexy trio of shimmering nude eye shadows will generate heat and drive 'em wild," the ad pitching the new product says on www.Sephora.com.

What's more, the automaker is in the midst of special promotional campaign aimed at women called Fusion Studio D, a reference to the sedan's ad tagline: "D" stands for Life in Drive.

Fusion Studio D is a pop-up display that will travel to 10 malls across the country through the end of October and feature a special pink Fusion with a Race for the Cure motif. The mall visits will coincide with local Race for the Cure events. Last year, Ford teamed up with the nail polish company OPI in a similar promotion for Mustang nail polish where the shades of polish were chosen to color coordinate with the vehicle.

The Curve Hugger eye shadow is part of a wider promotion. Ford is joining with Benefit, Sephora and Hearst Publications, which publishes women's magazines such as Cosmopolitan, to host a sweepstakes, which can be found at www.fusionandbenefit.com. The winner will (surprise!) drive away with a new, fully loaded Fusion and a cosmetics bag of goodies.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 03:27.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.