US:Jaguar considers expanding line; sport wagon on list of possible vehicles - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 01-24-2005, 07:46   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Jaguar considers expanding line; sport wagon on list of possible vehicles

Jaguar considers expanding line; sport wagon on list of possible vehicles

MARK RECHTIN | Automotive News

DETROIT - Purists may gasp, but Jaguar is looking at building a sport wagon.

Jaguar Cars has built its heritage creating beautiful, fast sedans and coupes. Never has the legendary English marque made a family hauler.

But it might. While no decision has been made, Jaguar and Premier Automotive Group executives say such a vehicle could reach production. The rationale: Fish where the fish are.

Joe Greenwell, Jaguar Cars CEO, has directed chief designer Ian Callum "to think of what might be important to the market yet still reflect Jaguar's core product characteristics."

"Sir William Lyons was not bound by segments," Greenwell said of Jaguar's founder in an interview at the Detroit auto show. "But Jaguar needs to be true to itself. Whatever it is, it cannot be a me-too product. A Jaguar must always be beautiful, powerful and glamorous."

Affecting Jaguar's decision is the reality of the luxury market. As consumers drift from sedans to crossover vehicles, Jaguar should consider following them, said Phil Hodgkinson, Jaguar Cars programs director.

"Everyone is offering more choices. The Jaguar brand can go even further," Hodgkinson said.

Jaguar's U.S. sales fell 16.1 percent in 2004 to 45,875.

The main barrier to expanding the product line is money, executives say. Jaguar scarcely has the r&d funds to redesign its product line, let alone expand it.

"If you had unlimited funds, there's lots of room for lots of things," said Mark Fields, PAG chairman. "But given our current condition, our first and primary focus is stabilizing the business and working with what we have."

Also, Fields says that people haulers from PAG siblings Volvo and Land Rover diminish the need for a Jaguar crossover vehicle. If he had a choice, he'd prefer to see a two-seat roadster along the lines of the now-dead F-Type concept.

Then again, Jaguar could create any type of vehicle, no matter how cleverly, and the media might still tar it with the crossover label, Hodgkinson admitted.

"It's more about how we interpret it and present it," Hodgkinson said. "I have no problem with what Porsche did with the Cayenne. It has served them quite well."
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Full list of cars for Gran Turismo 4 FPRXR-6 The Pub 106 12-17-2003 22:46
U.S.:Fifty Years of Volvo Versatility ... Wagon Segment Leader Celebrates a Milestone Stacy94PGT Volvo 0 07-08-2003 20:08
Ford, Lincoln will add sport wagons; mid-sized vehicles will be introduced in August Stacy94PGT Ford Worldwide News 0 06-23-2003 07:13
Ford Considers European Diesel for US Market as Manufacturers' Interest Increases Stacy94PGT Diesel Tech 0 04-29-2003 20:34
Ford considers European diesel for US market RPO83 Diesel Tech 0 04-22-2003 07:00

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 17:13.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.