US:Lincoln Celebrates New James Bond Movie - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 11-10-2006, 06:32   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Lincoln Celebrates New James Bond Movie

Lincoln Celebrates New James Bond Movie With Martini Making and Marksmanship Training

INSIDE LINE


(Photo courtesy of Sony Pictures)
Tactical driving exercise, anyone? Ford is celebrating the release of the film Casino Royale with a day of spy-wanna-be activities for media on November 16.


(Photo courtesy of Aston Martin)
The Aston Martin DBS is one of the Ford vehicles co-starring in the Bond film.

DEARBORN, Mich. โ€” Lincoln is tapping into what it figures is the secret desire of the automotive media to be secret agents for a day, as it celebrates the premiere of Casino Royale later this month.

The Ford brand will host a daylong program for automotive media on November 16 that includes an evasive and tactical driving session, marksmanship training and martini making at the Motor City Casino in Detroit. The day will end with a screening of Casino Royale in Dearborn. Journalists will drive the new Lincoln products โ€” the MKX, MKZ and the Lincoln Navigator L โ€” throughout the day.

As part of the program, Lincoln will show off its new interactive Internet community that it says "will be a home for individuals to find inspiration and content on how to achieve their dreams." The Web initiative will launch on November 20. The movie makes its debut on November 17.

What this means to you: Product placement has officially taken the next great leap. It appears as though you don't have to even have your product in the movie to leach off its marketing potential.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 01:26.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.