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Old 02-03-2005, 07:20   #1 (permalink)
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US:Lincoln pulls Super Bowl ad

Lincoln pulls Super Bowl ad

The Detroit News

Ford Motor Co.'s Lincoln division pulled a Super Bowl ad that depicts a clergyman tempted by the new Mark LT luxury pickup after several victims of clergy sex abuse complained it trivialized their trauma.

In the 30-second spot, a clergyman finds the key to the new Mark LT truck in the collection plate, checks out the pickup and falls in love with it. At the end of the ad, the minister places the letters "LT" on the church marquee to spell out next week's sermon -- "LUST."

The Chicago-based Survivors Network of those Abused by Priests said the spot "trivializes childhood sex crimes."

Ford spokeswoman Sarah Tatchio said the ad drew no complaints in tests, and that Ford made certain the clergyman depicted could not be taken for a Catholic priest.

The ad would have been Lincoln's first Super Bowl commercial in more than 10 years. Ad time during the game is going for nearly $5 million a minute.
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