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Old 10-01-2004, 06:37   #1 (permalink)
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US:Mazda to increase Mazda3 output by more than 50 percent

Mazda to increase Mazda3 output by more than 50 percent

MARK RECHTIN | Automotive News

Mazda Motor Corp. will increase production of its hot-selling Mazda3 compact sedan and hatchback by more than 50 percent.

"Globally, we are short of Mazda3 supply," said Hisakazu Imaki, Mazda Motor president. "It is selling very well, with very little incentives."

Mazda has capacity for 250,000 Mazda3 units, working two shifts on one line at its Hofu, Japan, plant. But it could build as many as 380,000 units by working Saturdays, using spare capacity on a second line at Hofu and using a line at its Ujina 2 plant in Hiroshima, Japan.

Using the two Hofu lines and not Ujina 2 would give Mazda annual production of 320,000 units, Imaki said.

A decision on whether to use Ujina 2 will be made as soon as possible, he said.

In the United States, Mazda has sold 54,986 units of the Mazda3 from its January launch through August. On Sept. 1, Mazda North American Operations reported a 51-day supply of Mazda3s.
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