US:Mazda shifts marketing cash to reach youth - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 01-12-2005, 11:48   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
US:Mazda shifts marketing cash to reach youth

Mazda shifts marketing cash to reach youth

By Jamie LaReau
Automotive News

DETROIT --Mazda Motor Corp. intends to shift 5 percent to 10 percent of its marketing budget out of TV and print and into alternative marketing such as technology and event promotion.

Alternative marketing is a key strategy for Mazda as its customer base gets younger, said Jim O'Sullivan, CEO of Mazda North American Operations.

"International advertising programs and certainly alternative marketing are very important to us," he said. "Our customers spend on average approximately six hours on the Internet before they come to purchase from us."

O'Sullivan said the average age of a Mazda customer is 42, which ties it with the average age of a Volkswagen consumer and is just 1 year older than the average age of a Scion buyer.

"We're obviously attracting a lot of new customers in terms of awareness," O'Sullivan said. "Our target customer, in a lot of cases specifically for the Mazda3 and the RX-8, if they're watching TV, they're also on the Internet. So they're very active and multitasking, and therefore we have to be sure we bring the product to the customers."

Mazda is working closely with its advertising agency, Doner, to look at all technological avenues available for marketing campaigns. It's also considering doing events similar to last year's Rev-It-Up campaign, which was an amateur driving competition featuring the Mazda3.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 03-16-2008, 07:05   #2 (permalink)
purnima1991
Guest
 
Posts: n/a
http://widecircles.com?imt=2

I am curious if anyone has heard of WideCircles internet viral marketing engine? I was referred to it by another webmaster. They work by publishing messages on various forum, blog, wiki, classified, etc websites. These messages then contain backlinks which help with SEO, as well attract lot of referral traffic. They bill around 0.40c per each post thats been active for 5 days and claim a single post can easily attract 100 or more hits a day, I am going to give them a try today and see how it goes. If anyone wants to check it out here is the link. http://widecircles.com?imt=2
  Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
US:Mazda North American Operations Announces Organizational Appointments Stacy94PGT Ford Worldwide News 0 11-02-2004 09:42
U.S.A.:Key Ford marketing exec leaves Stacy94PGT Ford Worldwide News 1 03-26-2004 04:02
U.S.A.:Can Ford cash in on family image? Stacy94PGT Ford Worldwide News 0 02-13-2004 07:28
U.S.A.:Ford rebounds to earn $495 million in 2003 Stacy94PGT Ford Worldwide News 2 01-22-2004 17:55
Mazda N.A. names senior VP of marketing Stacy94PGT Mazda Forum 0 06-11-2003 10:35

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 20:19.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.