USA:Ford shelves diesel Focus for North America due to cost concerns - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto EscrowInsurance

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 05-17-2004, 06:25   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
USA:Ford shelves diesel Focus for North America due to cost concerns

Ford shelves diesel Focus for North America due to cost concerns

By AMY WILSON | Automotive News

DETROIT - Ford Motor Co.'s development efforts for a diesel Ford Focus for North America are on the back burner.

New COO Jim Padilla says the business case for diesel-powered small cars doesn't work. Diesel engines are costly because they have high-pressure fuel systems and need exhaust equipment required to meet pending U.S. emissions regulations.

"Do you think you can float that on the back of a C car (Focus-sized) in North America?" Padilla said. "The cost is just too high."

Ford has toyed with bringing a diesel Focus to the United States for several years. Last year President Nick Scheele said the automaker needs to introduce a diesel Focus for U.S. sale, even if the volume is small. Such a move would be akin to DaimlerChrysler AG's test of diesel acceptance with the introduction of a diesel-powered Jeep Liberty SUV this year.

But Padilla's comments, made in a May 4 interview, indicate that a diesel Focus for the United States may never happen - or may take several more years at least.

Volkswagen sells a diesel Jetta small car in the United States, but its base sticker is $19,245 - $2,925 more than the uplevel four-door Focus ZTS. The prices include destination charges.

Ford sells a diesel Focus in Europe, where diesel technology is more widespread. European consumers prefer small cars and are willing to pay more for them than U.S. consumers.

Selling a diesel Focus in the United States also is more complicated than just adopting the European version. U.S. emissions regulations get tougher after 2007 and would load even more cost on a diesel Focus, Padilla said.

A better direction for diesel expansion is trucks, he said. The automaker sells diesel F-250 and F-350 pickups and a diesel Excursion SUV in the United States. Ford plans to add a V-6 diesel to the F-150 pickup and Expedition SUV this decade.

Ford's North American diesel team - formed last year with more than 50 Ford diesel engineers - is concentrating primarily on trucks, said Phil Martens, Ford's group vice president of product creation. Ford is hiring people from outside the company and transferring existing personnel to expand that team.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
2005 Focus: The First Salvo In Ford’s “year Of The Car” Product Blitz RPO83 Ford Worldwide News 0 12-05-2003 03:31
Ford needs diesel Focus for U.S., COO Scheele says LunaticSVT Diesel Tech 1 09-26-2003 12:56
Ford needs diesel Focus for U.S., COO Scheele says Stacy94PGT Diesel Tech 0 09-24-2003 07:19
U.S.A.:Ford U.S. likely won't get new global compact car platform for Focus Stacy94PGT Ford Focus Forum 0 08-25-2003 06:59
Ford considers European diesel for US market RPO83 Diesel Tech 0 04-22-2003 07:00

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 18:42.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.