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Old 09-27-2002, 23:30   #1 (permalink)
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Volvo cuts sticker prices

By Jim Henry
Automotive News / September 27, 2002

Volvo Cars of North America cut sticker prices by about $1,200 to $2,600 on several 2003 models. But some some features, like sunroofs and leather upholstery, that were standard on some 2002 cars are options on the 2003 models.

The new prices were announced to dealers on Friday. Volvo's 2003 models were expected to start arriving in showrooms the week of Sept. 30. Prices were unchanged for some models.

Volvo will advertise lower starting prices, but with options, the company does not expect transaction prices to fall significantly, said Walt Langley, vice president of product marketing and distribution.

Volvo especially wants to keep the new XC90 sport-utility from stealing sales of the bread-and-butter V70 wagon and the XC70 Cross Country. Loaded with standard features, the price of the 2002 XC70 Cross Country is a lot higher than the bigger, newer XC90, which goes on sale in November.

The 2003 XC90 will start at $34,010. For 2002, the least expensive XC70 Cross Country is $37,475. For 2003, the least expensive XC70 Cross Country is now $34,530, reflecting the fact that leather and sunroof are now optional. Prices include delivery of $660 for 2003 and $625 for 2002 models.

Volvo's U.S. sales were off 16.2 percent through August, to 74,716. The company, based in Irvine, Calif., has a target of 200,000 units in the United States by 2004 compared to a record 125,673 in 2001.
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