Volvo's XC90 Goes to the Movies for the Holidays - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
¬Ľ Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 10-31-2002, 07:56   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Volvo's XC90 Goes to the Movies for the Holidays

IRVINE, Calif.--Oct. 30, 2002--Volvo Cars of North America announces it will introduce its highly anticipated first SUV--the 2003 XC90--in cinematic advertising featuring sea monsters, unicorns, and the King of Rock & Roll. "Sightings," a 60-second spot produced exclusively for movie theaters, will launch November 1.
The Volvo spot will be the sole automotive advertisement appearing in theaters during its run, which ends December 31. The holiday season is traditionally a prime time for moviegoers and the Volvo screenings that lead-in to the feature films position the XC90 storyline in front of an estimated 125 million viewers.
Earlier this month the XC90 was named Motor Trend 2003 SUV of the Year and is expected to be among the most popular model introductions in the company's 75-year history. U.S. consumers have already pre-ordered more than 6,000 units, even though the XC90 will not arrive to retailers until later next month.
"We wanted to distinguish ourselves from the advertising hustle and bustle over the airwaves this time of year," said Jim Borsh, national advertising manager for Volvo Cars of North America. "With cinematic advertising we have our target audience in an attentive setting looking to be entertained and informed."
"Sightings" features a family of four on a back country trip in their Volvo XC90. During a montage through scenic waterways and forests, members of the family experience glimpses of notable myths and legends--highlighting the Loch Ness monster, a unicorn, and even Elvis Presley.
The sequence culminates with a voice-over announcing, "To the list of things you always hoped you'd see, add one more. An SUV from Volvo." The spot concludes with a listing of innovative safety features introduced in the XC90, which includes five industry firsts. The ad was produced by Euro RSCG MVBMS Partners of New York.
"Creatively, we wanted to communicate a simple message: Volvo now has an SUV," Borsh added. "Because this ad will only be shown in theaters, we also wanted to give it a cinematic quality that you won't find in a television spot. That is why we feature a lot of the fantasy and family elements that moviegoers also will see this year in new releases such as `Harry Potter,' `Lord of the Rings,' `Star Trek Nemesis,' James Bond and others."
"During the past few years Volvo has pioneered new ways of communicating with customers, the AOL launch of the S60 being one. `Sightings' for the Volvo XC90 further emphasizes our commitment to venture down innovative roads with our communication. Today's competitive marketplace requires a different mindset, a smarter and bolder approach, in order to get on the consumer's radar screens," said Thomas Andersson, executive vice president of marketing for Volvo Cars of North America.
Phase Two of XC90 Advertising begins January 1, 2003 and will focus on product differentiation and XC90 reviews. Made-for-TV spots will air on key national cable networks and network affiliate commercial stations in the nation's top 20 markets. In addition, print advertising will roll out in top-tier consumer magazines and national newspapers.
Attached Images
File Type: jpeg 03xc907.jpeg (14.3 KB, 264 views)
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Volvo XC90 a feature at the Melbourne Motorshow RPO83 Volvo 0 02-13-2003 21:57
Volvo's XC90 is good on ride and handling, bad on towing Stacy94PGT Ford Worldwide News 0 12-17-2002 22:06
XC90 SUV Looks Like a Hit For Volvo Stacy94PGT Ford Worldwide News 0 10-11-2002 15:18
Volvo sets sights on Lexus, Mercedes with new XC90 sport wagon Stacy94PGT Ford Worldwide News 0 08-26-2002 09:00
Volvo Announces Pricing for the All-New XC90 Stacy94PGT Ford Worldwide News 1 08-08-2002 21:01

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 08:07.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.