Why Ford put 5, not 7 seats in the C-Max - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 03-10-03, 09:09 AM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Why Ford put 5, not 7 seats in the C-Max

By Bradford Wernle
Automotive News Europe / March 10, 2003

In the end, Ford's much debated decision to make its C-Max compact minivan with five and not seven seats hinged on the extra weight penalty Ford did not believe its customers wanted to pay.

"For every Focus C-Max, there's a competitor carrying a 90kg weight penalty for something they don't need and never use," said Martin Leach, president of Ford of Europe. "If you really need to carry seven people, drive a Galaxy."

Ford's decision was also swayed by its own view of its strongest brand attributes, one of which is driving dynamics. Ford believes the C-Max will drive more like a car without the third row of seats and achieve better fuel economy.

Ford killed its previous Focus MPV program after the Opel/Vauxhall Zafira appeared with seven seats.

The C-Max is the first car to be launched from the C Technologies engineering venture involving Ford, Mazda and Volvo.

Chris Bird, Ford of Europe's chief designer, said the new C-Max gives a hint of what the next Focus looks like: "We're working on softer shapes, and not doing everything with sharp edges."

C-Max is one of the last major products in Ford's five-year European Transformation Strategy plan during which Ford promised to deliver "45 in 5" - 45 new or updated products in five years.

Leach said Ford would soon have news about what will follow the 45 in 5 program, probably at the Frankfurt auto show in September.

(Photo)The Ford Focus C-Max fascia will be repeated in the next-generation Focus, especially the flush grille. Chris Bird, Ford of Europe design boss, said the dimensions of the C-Max are identical to other Focus products. "The creases will stay the same, but with a more robust, softer look," added Ford design chief J Mays: "It's more sophisticated, upscale and refined. Some of the interior was a bit over the top."
Attached Images
File Type: jpeg 52409.jpeg (41.7 KB, 13 views)

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford family celebrates 100 years of cars Stacy94PGT Ford Worldwide News 0 06-10-03 06:46 AM
FORD TOUGH: The pressure's on for Bill Ford Jr. to finish first Stacy94PGT Ford Worldwide News 0 06-10-03 05:52 AM
'Henry had the dream' Stacy94PGT Ford Worldwide News 0 03-28-03 06:58 AM
A CENTURY OF VISION: Fords built city, changed the world Stacy94PGT Ford Worldwide News 0 03-12-03 08:17 AM
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-02 07:48 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome