They have a great product (debatable if you talk to AP) with a great image, great history and great appeal to the general public, yet they don't advertise on the medium in which most people I think would agree gets the greatest exposure to the public....yes that would be Television.
I haven't seen one FPV ad on TV at all, but in that time I have seen that HSV ad a fair number of times. It is all well and good if the PR
person has said they are working on a TV campaign....but by the same logic I am working on having a child (and I am 18 without a girlfriend).
Advertising is a simple (but I agree an expensive) way of getting your product into the market place....something you need to do to get sales. So the excuse is......what?
Woohoo 600th post!!!!!