recently I contacted FPV regarding the pricing of Mustangs.... this is their response (inpart and I quote WORD FOR WORD)
"We were wanting to advise you that any vehicle being sold as demo model is classed as a used vehicle, each dealer is able to sell used/demo model vehicles for whatever price they see fit. We are unable to regulate used or demo model vehicle pricing as it is against the Trade Practices Act.
If you look at the Ford website www.ford.comn.au
the RRP for a new Mustang convertible is $89,000.00 plus on road costs, this price has not changed since we originally bought this model to Australia.
In relation to bonuses, we do provide the dealers with margins and incentives but these are only available on new vehicles not used or demo model vehicles. So any incentives provided would not be available on the vehicle that you have recently seen at the dealer.
We are aware that vehicles do depreciate, however with the Mustang, although there may be an initial depreciation we believe that they will hold their value in the long term.
We obviously appreciate your loyalty to Ford and to your dealer, by no means have we intentionally tried to undercut the value of your vehicle in fact we have not altered the RRP of the Mustang, and as we have advised we can not stop the dealers selling demo models at a reduced price. I do not have any figures on demo models that are left however we can advise you that we have 9 new convertibles left Australia wide, these vehicles will continue to be sold at the RRP."
What FORD FPV failed to mention is that when a dealer "buys" a car to demo and consequently sell at "whatever" price, it is that the Ford incentives/bonuses/whatever go to the dealer.
With this money in his pocket, the dealer sells the car at the greatly reduced cost just to clear it.
DEVALUATION IN ITS PUREST FORM
IF YOU ARE CONFUSED - JOIN THE QUEUE - read the quote again
The Mustang Cobra has probably been the worst and most obvious balls up in marketing by Ford (with many others coming a close second).
To finish this post off .. Ford/FPV seem to longer wish to respond to my emails and phone calls regarding this issue.....
Maybe I'm a nutter, a nuisance or the truth ...
FORD - do not bite the hand that feed you ... and
FORD - there are alternative marketing proceedures .... and
FORD - maybe listen to Russ or me or those like us...
the mumblings of another old man