I'm sure by now everyone knows my view of the weaknesses of the Blue Oval brand, but with the 'fully integrated' strategy being touted by Ford/FPV, the two main points of contention have to be the Marketing Department and the Dealer network...
Neither have scored many goals in the last few years, and I am more than eager to see this situation rectified in the near future.
On the subject of the Marketing Department, the 'Secrets Revealed' teaser campaign and the initial 'Can't get Enough of This' ad were promising, but the lack of follow-up and extensive advertising to promote the Best Cars and COTY wins leads me to believe that constant vigilance is still not fully in effect at Broadmeadows.
Then I heard that the GT was to be unveiled at the January long weekend GT Nationals at Bathurst - a masterstroke I thought!
Only I've subsequently heard this has been delayed due to a hold up with Ford getting the XR8 out. So now we have a situation where an incredible amount of free news coverage and good-will could possible be derailed by a short-sighted Ford marketing department not thinking of the good-will factor that would come FPV's way with this type of unveiling!
If XR8 press cars have already been built and are presumably in the hands of the media as we speak, you'd think that Ford would want XR8 on the cover of magazines with January in-store dates, followed by XR8/SS comparoes in February, then the GT media and magazine blitz starts in March to coincide with the start of the V8Supercar season, allowing FPV/HSV articles to take you through to the middle of the year!
I won't even comment on the dealer network - we've all here had many a say on this particular sore point over the last few months, so we've heard it all before.