My want list for a 60 to 90k car:
1) Make it 50.......... bucks (a year's savings for me)
But if I had to be picky, I guess like audioslave says, it's gotta be a good flog, and it's gotta really communicate with u when u drive it, like it's your right hand. The numbers aren't important, but it's gotta hold it's own against the competition.
Marketing wise, hats and posters are available at your nearest authorised Ford dealer for a lot less than 60k. An invitation to go wheel to wheel against Bowe, an advanced driving manual, detailed documentation of the extra features and specs of your car like the engine blueprint, etc. Official Ford shop manuals, photos of the car during development and the build process. Exclusive stuff that only Ford can give you is what I reckon will really make the owner feel special.
That and the dealer's gotta take extra care of you, courtesy cars, extra priority when working on your car, more flexibility in business hours, regular phone calls to check on how your car's going, making sure ur enjoying it.
Of course, my peasant mind works different from that of the car buying public.