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Old 06-03-2003, 20:01   #1 (permalink)
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Marketing and $$$ decisions on XR6T and XR8

There was some good debate in another thread, although unrelated to the thread being closed, about the marketing and cost of the XR6T and XR8.

People (XR8 owners only I might add) say jack up the price of the XR6T. Obviously working on the theory that performance is the guide for price.

If the XR6T was a second slower over the quarter, but still had the same goodies, would those same people be complaining about the cost and looming depreciation? I suggest not.

My point is;
1)Id suggest that the XR6T was marketed to the people who are considered the turbo/WRX generation

2)If that being the case, the price of the car should meet the marketing price expectations. Ie below $50K, otherwise Id buy a WRX. (And I would of.)

3)XR8 owners are not drawn from that demographic

4)Id suggest that XR8 owners have grown up with the V8 marketing that says performance only comes in an 8 and would never look at buying the 6T anyway.

5)Therefore the BA XR8 was always going to be inline with price growth over the AUIII XR8.

6)No one made anyone buy an XR8. You knew what you were buying, so stop your whining.

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Old 06-03-2003, 20:46   #2 (permalink)
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Back on it again

and frankly Im sick of it, so I will say it again.

WE ARE TALKINING ABOUT THE FPV XR6T THAT MAY BE RELEASED in regards to prices, not the current xr6t range!

Zoomer, you are no position to tell me, or any other driver on these forums to grow up!, maybe constructive advice, yes

The issues as I stated when I closed the other thread stands, and if you fail to see that stop posting

Falchoon i deleted your post, take it up with a PM to the person you adressed your comment, it wasnt funny
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Old 06-03-2003, 20:55   #3 (permalink)
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I beleive the xr6t should the price structure should be reflected as such

xr6
xr6t
xr8
gt
FPV XR6 T
gtp

Not

xr6
xr6t
FPV XR6 T
GT
GTP

However, without the official release of the car, and final figures this is nothing but hype!

It just goes to show the reply of the Mustangs and T series range in the last 12 months
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Old 06-03-2003, 21:37   #4 (permalink)
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Quote:
Originally posted by laminge


Falchoon i deleted your post, take it up with a PM to the person you adressed your comment, it wasnt funny
Someone got out of the wrong side of bed this morning...

Anyway, on to the subject at hand. I'm not sure I agree with your pricing of the FPV XR6T (If it ever happens). I think it should go between XR8 and GT. I can't see anyone forking out more than GT price for a six cylinder. Perhaps if it had GT type options such as Brembos and then it would depend also on how quick/powerful it is. If it was quicker than a GT then perhaps the extra cost is justified (not trying to inflame the 6 vs V8 debate, just have a rational conversation about it). Maybe the standard XR6T needs to be the same price as XR8? If they were the same price I probably would of bought the XR8. But on the other hand the XR6T is probably trying to attract potential WRX buyers so if it was too much more people mightn't be as inclined to buy it.
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Old 06-03-2003, 21:49   #5 (permalink)
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laminge ... did you leave out the XR8 in the non preferred range

freudian slip maybe

it is really difficult to guess the range if you start to include a possible/probable a FPV-XRT ....

where blowing a n/a V8 is reasonably difficult in comparison to tweaking the current XRT ... IMO think that the GT and its variants must stay above the possible/probable FPV-XRT

I can't follow Ford's thinking at all in this current range and it is damned thrustrating (even divisive)

the GT must remain at the head .. if not for any other reason than its place in history ...

as a XRT driver and Ford supporter I would hate to see any other Ford/FPV model above "any" GT based model

as for the XR8s ... or the XRTs ... the utes are priced nearly the same.. I have no idea why there is the difference in the sedans??
I bought the ute and it was an interesting decision to say the least ... choose the newbie path ... mostly for the "new" fun and experience ... and I had already the stang with a V8 from heaven

tough call ... tough call ...

this might sound like heresy ... but maybe there isn't room for all the models in the upcoming range .. (this is a very serious statement and not a flame)
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Old 06-03-2003, 22:20   #6 (permalink)
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If the FPV 6T is placed below GT, that would mean it would be a few thousand above the XR8. I know which one i'd be putting my money on. The 6T! I looove the sound of V8's but the 6T has alot of potential (as does the 5.4 i know) but it should show the GT the door in performance comparison which will be very unfortunate and stupid from Ford.
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Old 06-03-2003, 23:54   #7 (permalink)
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People are also forgeting about the GT HO and its place in the line up.
With the Turbo variations the problem will be price and power as already stated here. The problem Ford has is that the current XR6T can have $2k-$5k spent on them and have well over 300kw, this being the case why would someone buy a FPV Turbo with probably less power and probably with a $55k price ($65k drive away). The turbo is a great car and it could develop a heritage over time, but at the moment it has none. The GT has a heritage and people will pay a bit extra because of this.
FPV couldn't (read shouldn't) give a FPV turbo more kw than the GT (290kw), so there really isnt alot of room for Ford to move.
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Old 06-04-2003, 00:25   #8 (permalink)
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Quote:
Originally posted by geea
The GT has a heritage and people will pay a bit extra because of this.
FPV couldn't (read shouldn't) give a FPV turbo more kw than the GT (290kw), so there really isnt alot of room for Ford to move.
I couldn't agree more
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Old 06-04-2003, 00:50   #9 (permalink)
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Further to the quoted comments above:

The point made about the price differential between XR6T / XR8 in the utes is a well made one. The disparity there is a mere $1250 ($40,925 XR8 Ute and $39,675 XT6T Ute) whereas the difference in the sedans is $5,490 ($50,130 and $44,640). That's probably a reasonable price differential in the Utes and one which wouldn't raise too much aggro from the enthusiasts.
The difference in the sedans points to one of three possibilities as I've said before.

1. The sedan buyer is being ripped of with the XR8.
2. The Ute buyer is getting ripped off with the XR6T.
3. The XR8 Ute is being subsidised.

A little closer look at ute pricing might help to clarify (all prices are based on autos with air for direct comparison):

The base Ute is $ 29,620
The XLS Ute is $ 32,550
The XR6 Ute is $35,125
The XR6T Ute is $40,595
The XR8 Ute is $41,845

Thus the premium between steps is:
$2,930; $2,575; $5,470 and $ 1,250.

The base XT is $ 34,660 or $ 5,040 above the Ute
The Futura is $ 37,865 or $ 5,315 above the Ute
The XR6 is $ 39,075 or $ 3,950 above the Ute
The XR6T is $ 45,560 or $ 4,965 above the Ute
The XR8 is $ 51,050 or $ 9,205 above the ute.

Thus the steps are: $3,205; $1,210; $6,485 and $5,490.

This would tend to support the view that the XR8 sedan is being loaded (by about $4k) whilst the XR8 Ute is receiving some subisdy (by a similar amount) and the XR6T sedan is attracting a small premium as well.

Now that the facts are out of the way let's speculate for a moment.

Were there to be an FPV version of the XR6T (let's call it the FPV6-T for want of a more imaginitive name) it would undoubtedly offer a tad more power than the cooking version but presumably less than big brother GT - say 270 kw. This would obviously take the role of an entry level vehicle to the FPV range and thus be priced below the base GT. Let's assume it would inherit the Tremec gearbox and the GT body kit (or part therof) and reached the market at say $55k in round numbers - which represents a similar uplift over the base XR6T as the GT is over an XR8.
It would weigh some 170-180 Kg less than the XR8 and even more of the GT duo and thus it is reasonable to guess at performance in the mid 5's and just above mid 13's.

Would that meet my stated criteria for vehicle parity pricing??

(It's a rhetorical question - no need to answer).

Cheers
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Old 06-04-2003, 01:31   #10 (permalink)
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Russ,

those numbers ran through my head when I was buying the XRT ute ... it really made no sense ... actually made me feel uncomfortable that the numbers didn't follow expected increments

one twist I noticed was that XRTs were available in auto form long before XR8s ... at the time of purchase I "needed" an auto (as I smashed my left arm resulting in making gear changes a grimacing experience) .
I would suggest that many new ute/sedan buyers also wanted/needed autos... that lack of supply in the XR8 IMO encouraged the sales of the XRTs considerably in the early months ...

it was/is/will-be a bit a shambles ...
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