Falcon ute No1...again! - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars

RPO83 · 02-13-2002, 03:40

Yet again!

Falcon ute remains a smash hit with buyers, starting 2002 with a record-breaking month.

Ford sold 1596 Falcon utes in January to continue its domination of the ute segment.

The January sales gave Ford 34.0 per cent market share, more than 10 per cent clear of its nearest competitor.

The figures follow on from a record 2001 sales figure of 16,955 units and continue the Falcon ute's astonishing sales success.

Since 1998, when Ford sold just 6769 utes, sales have risen a staggering 151 per cent.

Ford SUV and Light Commercial Marketing Manager, Kevin Lillie, said the Falcon ute had continued to dominate the market despite the introduction of a new model from its main competitor.

Of particular note is the success of the XR range of Falcon utes, which in 2001 recorded figures up 70 per cent year on year.

Mr Lillie said the success of the Falcon ute could be attributed to several factors.

"It's obviously driven by product and the Falcon range has definitely hit the mark with Australian buyers.

"As well, the boom in recreational vehicles has made people take a second look at Falcon utes and they obviously like what they are seeing.

"In XR form it's the original Aussie two-door sports car and offers a unique level of performance, practicality and flexibility that other vehicles can't match," he said.

smciner1 · 02-13-2002, 03:42

Good Stuff!

3Toed · 02-13-2002, 03:44

Holy crap! 1596 in ONE MONTH?!?!?! Not too shabby indeed.

02-13-2002, 03:49

Looks like Ford brought out a winner.
Impressive monthly sales figure.

MrPlow2 · 02-13-2002, 03:53

if ford advertised the falcon as being derived from the ute, rather than vice verse, maybe they'd sell more falcons?

AusXH · 02-13-2002, 04:14

This is great news. Imagine how many more sales would go our way if we had a XR model panel van... :oo1: :oo1: :s6:

Cobra · 02-13-2002, 04:20

This is great news. They sell more utes than they do falcons.
Ford must take advantage of the situation. They must keep upping the ante or holden will jsut walk all over them.
What I mean ford need to make a FTE ute. I don't like to say it, but there should be a IRS ute to compete with the Maloo. Pursuit 250 is a great start, but it's not exactly a T-Seires ute.
We'll see what happens when AV arrives. Till then I hope ford can retain it's domination in the tue market.