Luxury ute? - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars

Mr Jucy · 04-04-2003, 06:10

I was talking to a builder mate the other day who has a Fairmont Ghia as a daily driver & a Falcon ute for work & it came into the conversation as to the lack of a luxury ute. I can't see the cost of adding a few more options such as climate control & bits of wood etc that the Ghias have as being a huge cost to Ford & I can imagine they could sell them at a fair premium to the current models especially as Holden don't have a competitor they would have the market for a luxury ute to themselves. With Ford currently enjoying healthy interest in there utes do you think there would be a sufficient market for such a car or do you think its for too small a market

EBXR · 04-04-2003, 07:05

I think it would be a good idea.
Didn't Holden try it in the past on a limited run of a couple of hundred with the WB? (I've seen one advertised in Unique Cars, and as all factory fitted....)

Rodderz · 04-04-2003, 07:17

Cant say it would work on a large scale, people who want luxury tend to buy fairmonts, fairlanes etc.. but i see your point and there would be the odd building site foreman wanting to feature up large in his "work" ute.

Maybe an option to fit luxury items (if able to be fitted) can be fitted on as an option on the production line as they are with fairmonts...but I cant really say that it would make reality...

PURSUTE · 04-04-2003, 14:59

I agree with Rodderz on this one. As much as I would like to see a Luxo ute available, the market just wouldn't support another model.

Maybe a Ghia option on the XR's would cover it. Provided R+D costs were kept to a minimum by using existing Ghia parts from the fairmont, it could work.

BIGBADAU · 04-04-2003, 18:04

Buy an XR6 NA ute and put the ghia woodgrain inserts in it, whhhhhaaaaaaaaaaaaaaaaaaa

smciner1 · 04-06-2003, 03:10

The up market ute was once tried (with some success) by Chrysler in the 70's. They built a ute called the "Town and Country". From memory, it had Regal (equivalent to Fairmont) trim, Vinyl roof, two tone paint and sports wheels.

GreenMachine · 04-07-2003, 03:34

i'd mortgage a kidney for a luxo ute... it's even a good look when bogans chuck an LTD/Caprice front end/interior in to old models

Turbo6 · 04-08-2003, 16:23

I have a XR6 Turbo ute. I have optioned it up (inside) with leather seats and prestige audio. For a ute, it is pretty damn luxurious now! The seats are the most comfortable I have ever sat in!

It'll do me!