I was talking to a builder mate the other day who has a Fairmont Ghia as a daily driver & a Falcon ute for work & it came into the conversation as to the lack of a luxury ute. I can't see the cost of adding a few more options such as climate control & bits of wood etc that the Ghias have as being a huge cost to Ford & I can imagine they could sell them at a fair premium to the current models especially as Holden don't have a competitor they would have the market for a luxury ute to themselves. With Ford currently enjoying healthy interest in there utes do you think there would be a sufficient market for such a car or do you think its for too small a market
Cant say it would work on a large scale, people who want luxury tend to buy fairmonts, fairlanes etc.. but i see your point and there would be the odd building site foreman wanting to feature up large in his "work" ute.
Maybe an option to fit luxury items (if able to be fitted) can be fitted on as an option on the production line as they are with fairmonts...but I cant really say that it would make reality...
__________________ BAXR8 Ute 5M- firstname.lastname@example.org
zorst, SS Cai,240rwkw
The up market ute was once tried (with some success) by Chrysler in the 70's. They built a ute called the "Town and Country". From memory, it had Regal (equivalent to Fairmont) trim, Vinyl roof, two tone paint and sports wheels.
Falcon G.T. Club of Geelong Inc.
Deakin University Formula SAE Car PHANTOM ENGINEERING
LSUG (Leaf Spring Users Group) Twin System Engineer
Official BSR Website - www.bsrcorp.com
Poster of the 150,000th post!
BSR "DARTH HELMET (tm)"
Marcos Ambrose & SBR, 2003 & 2004 V8SUPERCAR Champions
The AutoGuide.com network consists of the largest network of enthusiast-owned enthusiast-operated automotive communities.
AutoGuide.com provides the latest car reviews, auto show coverage, new car prices, and automotive news. The AutoGuide network operates more than 100 automotive forums where our users consult peers for shopping information and advice, and share opinions as a community.