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post #1 of 9 (permalink) Old 11-23-03, 08:44 PM Thread Starter
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When is Ford Aust going to export?

I have been reading about the ongoing success that Holden is having with the Commodore/Monaro in overseas markets and good on them for that. It's great for our economy and Aussies in the car industry. My question is when is Ford US going to wake up and realise that Holden is not the only Australian outfit that can make world class rear wheel drive cars?

I read somewhere that Geoff Polites said the Falcon platform would need to be modified for those who drive on the wrong side of the road, but come on. Surely the positive feedback on the Monaro and Holden engineering in general, should convince Ford US that a serious look at the Ford Australia operation is well overdue. Ford Australia do make a competitive car to the Commodore and now we are hearing great things about the upcoming Territory too. Can't help thinking there is a lot of "not made here" syndrome with the US Ford office and given how badly they are doing over there, it's about time they got over it!

Anyone heard any rumours about possible exports for Ford Australia?


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post #2 of 9 (permalink) Old 11-23-03, 09:41 PM
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Re: When is Ford Aust going to export?

yeah its a good question. I think first Ford AUS have to get in closer touch with Ford US, The GM CEO Rick Wagoner was here a few weeks ago to open up the new holden engine plant, and all you could hear him say was praising holden and how he was so impressed with how quickly holden was able to get the GTO to the US he would love to get more holdens over there (Ute next) and then you have Bob lutz GM product manager who is was the man who got the GTO over to the US, and a self confessed holden lover. It seems ford US management never talk about the great work ford does down here. 2nd is production ford dont have the production capacity that holden has and are running flat out with what they got now. 3rd it might be a case of americans realising how good ford are producing cars down here, and that most of american fords are junk, the BA is better than 90% of the cars that ford US produce. Last is getting it to comply with american design rules, and at the moment ford AUS are tied up in other progects to have enough resources and time.
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post #3 of 9 (permalink) Old 11-24-03, 03:03 AM
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Re: When is Ford Aust going to export?

Its cause Ford US have their heads stuck too far up their own arses. The Unions over there would crucify them if they dropped an American made car for an Australian one also.
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post #4 of 9 (permalink) Old 11-24-03, 07:01 AM
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Re: When is Ford Aust going to export?

At this stage there has been talk of the Territory being exported into some Asian markets in the future.

And corbz, Ford management in the US have had nothing but praise to say in regards to what FoA is doing. Nick Scheele was here a few weeks ago and seemed very impressed with our operations and thought very highly of the Falcon and upcoming Territory.

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post #5 of 9 (permalink) Old 11-24-03, 02:42 PM
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Re: When is Ford Aust going to export?

Exactly RPO83... and isn't the guy you mentioned the one that came out to open Ford's new technology centre, similar to Holdens Innovation?

Also, regarding exports, GM have many holes on the large rear wheel drive segment overseas, perfect for Holdens commodore varients to slot into, Ford on the other hand have vehicles that fit the segment already, they may not be all that flash but it does make it harder for the falcon to get in there.

I know Ford AUS are working hard on overseas export programs, sending cars overseas for evaluation etc. I think in time they will break into the overseas market as Holden have done.

Last edited by JEM; 11-24-03 at 03:44 PM.
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post #6 of 9 (permalink) Old 11-24-03, 03:16 PM
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Re: When is Ford Aust going to export?

I am pretty sure Ford Motor Company know about all the products that come out of its subsidiaries, otherwise they would not invest as much in them.
They would probably ask themselves:
1. How much profit is there in a Falcon in the US
2. What does it cost to develop a US spec Falcon
3. Why import it, when they can produce it there (or Mexico)

maybe it would be worth it, who knows. They will probably wait and see how the Holdens do there first.
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post #7 of 9 (permalink) Old 11-24-03, 03:27 PM
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Re: When is Ford Aust going to export?

Dont forget Ford US will also be launching the Ford 500 and Futura models onto the US market soon.......they wont want the competition of the Falcon.....
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post #8 of 9 (permalink) Old 11-24-03, 07:19 PM
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Re: When is Ford Aust going to export?

The only reason Holden initially got the LWB & SWB cars anywhere is because the parent GM company didn't have RWD products ready to go. The exported Holden cars are badged Chevy's and the destination markets think they are buying US built cars. If the US parents of both Ford & Holden have a product ready to go do you think that they would allow a subsidiary to export instead. Luckily for Holden they are taking on development of RWD cars for GM (VE Commodore), but I would bet any cars (if any) sent to the US would be short term for if RWD drive cars become the vogue in the US manufacturing would quickly be undertaken there.
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post #9 of 9 (permalink) Old 11-24-03, 07:48 PM
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Re: When is Ford Aust going to export?

Reasons why Ford Aus won't export for a while:
1. They need to make money first...if the Falcon isn't received in other countries as it is here then bye bye money and possibly Ford Aus.
2. They need to consolidate in Aus first, Falcon is doing that...they need Territory to do that.
3. Did I mention they need money.
4. They are making all the cars they can at the moment and they are selling out straight away, therefore they are still not near producing enough to actually send overseas viably.

Would you like to change your name to Homer Junior? People can call you Hoju.
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