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Old 01-07-2003, 09:12   #1 (permalink)
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2003 Detroit: RX-8 priced to compete head-on with the 350Z

By JOHN D. STOLL/AutoWeek

Mazda used the Detroit auto show to make a statement about where it will position its forthcoming RX-8 sports car.

The vehicle will sell for a base price of $25,180 with a four-speed automatic and will cost approximately $30,000 fully loaded. The car goes on sale in June, but Mazda begins a pre-sale process online starting Jan. 8 at mazdarx8.com.

Mazdaís pricing has it going head-to-head with Nissanís 350Z, which is slightly more powerful than the estimated 250-horsepower RX-8. Like the 350Z, the RX-8 comes to market with a storied history, having been preceded by a long line of rotary engine-powered RX vehicles. The first debuted 30 years ago and, like the 350Z did for Nissan, brought recognition to Mazda as performance-oriented car maker.
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Old 01-07-2003, 12:20   #2 (permalink)
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Detroit Auto Show: Mazda Announces Pricing for 2004 RX-8 Sports Car
DETROIT, Jan. 7, 2003; Mazda North American Operations (MNAO) today announced its RX-8 sports car, equipped with a four-speed automatic transmission, will be priced from $25,180 when it goes on sale in June. Base MSRP of the 2004 RX-8 with six-speed manual transmission is $26,680. A fully loaded RX-8 with either transmission and every available option, including
leather seats, Bose(R) audio, 18-inch tires, moonroof and fog lamps will run approximately $30,000.

Mazda will begin pre-selling the RX-8 online Jan. 8, and consumers can log onto http://www.MazdaRX-8.com to place an order. The pre-sell process will allow prospective customers to configure their RX-8 of choice. This information is then transferred to a local dealer, where the transaction is finished.

The RX-8 continues Mazda's design and engineering tradition, merging unique and dramatic styling with unparalleled performance. The 250-horsepower (estimated) RX-8 comfortably accommodates four adults, while delivering the kind of sports-car driving dynamics sure to capture the imagination of driving enthusiasts worldwide. The vehicle is the latest in a long and historic line of rotary-powered automobiles, the first of which Mazda debuted more than 30 years ago.

"The Mazda RX-8 delivers innovative solutions to traditional automotive restrictions such as packaging, design and drivetrains," said Charlie Hughes, president and CEO of MNAO. "More importantly, though, we questioned why sports cars can't be affordable, and RX-8 is the answer."

Like every Mazda model, the RX-8 will come with a four-year roadside assistance program. With a call to a toll-free number, RX-8 owners can access roadside assistance 24 hours a day, 365 days a year throughout the United States and Canada. For all 2004 Mazda vehicles, the company will provide a free loaner car in the event a warrantable condition requires the use of alternative transportation.

The 2004 RX-8 will be covered by a comprehensive four-year/50,000-mile warranty that covers every part on the vehicle except those subject to normal wear. In addition, the RX-8 is covered by a five-year/unlimited-mileage corrosion warranty.

Mazda North American Operations is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.
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