AUS: Mazda Leads Importers with Record Sales
Mazda Australia was the number one vehicle importer in January with record retail sales of 3860 vehicles, according to VFACTS figures released today.
Mazda’s January sales result was 1169 vehicles or 43.4 per cent up on the same time last year and gave the company an impressive 6.3 per cent market share, its biggest share since February 1994. This time last year Mazda had 4.6 per cent of the market.
Mazda’s passenger car range contributed 2933 sales, giving the company its best-ever monthly passenger car sales result and a passenger share of 7.3 per cent.
The January result is Mazda Australia’s second best monthly performance, surpassed only by June 2001 when 4118 vehicles were sold.
Mazda Australia’s managing director, Malcolm Gough said: “Our record-breaking January sales performance gives us the best possible start to 2003 and the confidence to predict a further increase in sales for the year.
“Last year we sold a record breaking 39,152 vehicles and we see this increasing to 42,000 this year. By achieving this goal Mazda sales will have increased by almost 53 per cent since 2000.
“Our sales performance reflects the strength and depth of the Mazda range, with the value packed 323 range, Tribute and the new-generation Mazda6 and Mazda2.
“And from July Mazda will introduce its all-new rotary-powered sports car, the RX-8, which will further lift our sales and the strength of the Mazda brand”.
In January the 1.8 and 2.0-litre 323 range, which is priced from $19,990, recorded its second best ever month, notching up 1674 sales, while the Mazda6 again comfortably passed its sales target with 776 sales.
The just-launched Mazda2, which has yet to receive national television advertising support, exceeded its 300 a month sales target by nine cars. The Mazda2 range will soon be further boosted with the first deliveries of the range-topping Genki model expected late this month.
The Tribute 4WD wagon, which is now priced from $34,990 in 150 kilowatt V6 Limited guise and is offered in a new $36,990 Limited Sport variant, recorded 556 sales.
Mazda Australia management expects the new vehicle market this year to top 830,000, which is up slightly on last year’s record of 824,309.