AUS: Mazda On Top with All Time Record
Mazda remains Australia’s top-selling importer, posting its best-ever sales result last month.
Mazda’s record-breaking February retail sales performance of 4128 sales (6.2 per cent market share) is up 45.2 per cent on the same month last year.
Year-to-date Mazda’s sales have reached 7988 vehicles, up 2454 sales or 44.3 per cent on 2002. Market share has improved from 4.5 per cent to 6.2 per cent.
The February result is only the second time in the company’s history that Mazda Australia has broken though the 4000 sales barrier. Mazda sold 4118 vehicles in June 2001.
The managing director of Mazda Australia, Malcolm Gough said: “The most impressive aspect of our record-breaking sales performance is that it was achieved with the support of a wide range of products.
“Mazda6 had its best performance to date, the Mazda2 once again surpassed its monthly target, while the 323, Tribute 4WD wagon and B Series also had excellent results.”
The Mazda6 sold 976, the Mazda2 had 317 sales, the 323 went close to 1500 sales (1491), while the Tribute notched up 593 sales and the B Series had its best month since June last year with 437.
“Our results so far this year have given us the confidence to lift our sales target for this year from 42,000 to 43,500 and that increase follows two record years for the company”, Gough said.
Mazda Australia sold 39,152 vehicles last year, 34,126 in 2001 and 27,505 in 2000.
“If we achieve our target Mazda’s annual sales will have increased by 58.1 per cent since 2000”.
“Our only concern now is meeting demand. We have ordered more stock but these extra vehicles are a few months away from delivery. But it’s a nice problem to have”.