AUS: Record Sales Start for Mazda
Mazda Australia’s 2003 sales campaign is off to a record start with the company retailing 3860 vehicles in January, an improvement of 1169 or 43.4 per cent on the same month last year.
The result establishes a new January record and is Mazda Australia’s second best monthly performance. The 3860 total also surpasses every monthly sales total posted by the company last year.
Mazda Australia’s best-ever month was June 2001 when 4118 vehicles were sold.
Mazda Australia’s managing director, Malcolm Gough said: “Our record-breaking January sales performance reflects the strength and depth of the Mazda range, with the value packed 323 range and the new-generation Mazda6 and Mazda2 making considerable contributions to the total.
“This strong start to the year will help ensure that we surpass our record 2002 result of 39,152 sales, with 42,000 in our sights for 2003”.
Mazda’s passenger car range contributed 2933 sales, giving the company its best-ever monthly passenger car sales result.
The 1.8 and 2.0-litre 323 range, which is priced from $19,990 recorded its second best ever month, notching up 1674 sales, while the Mazda6 again comfortably surpassed its sales target with 776 sales.
The just-launched Mazda2, which has yet to receive national television advertising support, passed its 300 a month sales target by nine cars. The Mazda2 range will soon be further boosted with the first deliveries of the range-topping Genki model expected late this month.
The Tribute 4WD wagon, which is now priced from $34,990 in 150 kilowatt V6 Limited guise and is offered in a new $36,990 Limited Sport variant, recorded 556 sales.
The Limited Sport also joins the four-cylinder Limited and Classic and Luxury V6 models. The Classic and Luxury received interior upgrades and now feature black interior color schemes highlighted by alloy-finish trim accents.