The Auto Channel
IRVINE, Calif., Dec. 1 -- Britney Spears and Mazda North American Operations today announced the Mazda RX-8 driven by Britney in her new "Me Against the Music" video is being auctioned for charity on eBay. All proceeds from the auction are being donated to The Britney Spears Foundation. The brand new RX-8 has been autographed by Britney on the steering wheel and hood.
Spears announced the auction during her appearances on "The Tonight Show with Jay Leno" and "Regis and Kelly." Interested bidders can begin logging on today to www.ebay.com/britney
. The 10-day auction will close on Thursday, December 11. Information about the auction can be found by conducting a key word search on the site's home page or by entering www.ebay.com/britney
. Key words include britney, mazda and britney spears.
"The Mazda RX-8 is the icon of Mazda's product line of vehicles, so it makes sense to align it with Britney Spears -- the icon of pop music," said Robert Davis, senior vice president of marketing and product development. "Two things are certain: the winning bidder is going to receive an amazing sports car and The Britney Spears Foundation is going to receive a healthy check toward its many children's initiatives."
The Britney Spears Foundation is focused on a singular goal -- to help children. Central to the Foundation's core principles is the ability to apply the restorative aspect of entertainment to benefit children in need. It does so through the annual Britney Spears Camp for the Performing Arts and by creating fun-filled playrooms for children on extended hospital stays.
With an athletically sculpted exterior and one-of-a-kind 238-horsepower rotary engine, the Mazda RX-8 is equipped with a six-speed manual transmission, freestyle door system and 18-inch wheels and tires. The Mazda RX-8 is the latest in a three-decade-long line of Mazda rotary-powered vehicles.
- Car Stars in Britney's New Video, 'Me Against the Music;' Log Onto www.ebay.com/britney
to Place Bid -