The Auto Channel
Tokyo, Japan, Mar. 17, 2004 - (JCN Newswire) - Mazda Motor Corporation
marked a significant production milestone on March 5 as the
700,000th Mazda Roadster rolled off the assembly line at the Ujina No. 1
plant near Mazda's headquarters in Hiroshima, Japan. Vehicle number
700,000, powered by the new 1.8-liter turbocharged, 178-horsepower
engine and painted Velocity Red Mica, will be shipped to the U.S.
market. This milestone was achieved 14 years and 11 months after the
original Mazda Roadster was launched in April 1989 and further extends
the company's world record for production volume of a two-seat
convertible sports car.
In May 2000, the Mazda Roadster was recognized by the Guinness Book of
World Records as the world's top-selling two-seater roadster with a
cumulative production volume of 531,890 units*. To mark the new
production milestone, Mazda will re-apply with the Guinness organization
in an effort to reestablish the record.
The Mazda Roadster debuted at the Chicago Auto Show in February 1989,
was launched in the United States in May of the same year and then
rolled out in markets throughout the world. The Mazda Roadster debuted
in Japan in September 1989.
Currently in its 15th year of production, the best-selling sports car
and Mazda brand icon has become the symbol of driving pleasure in many
markets throughout the world. Roadster fans around the globe have
established driving clubs in an effort to support their shared
enthusiasm for the vehicle. Since launch, the Roadster has captured more
than 100 international automotive awards, including two key awards in
the United States: "Automobile of the Year" by Automobile Magazine and
one of Car and Driver magazine's 10 Best Cars.
The Roadster was developed based on the simple and pure concept of
"oneness between car and driver." With its fun-to-drive, lightweight
open-top design and simple, distinctive styling, it is instantly
recognizable as a product embodying Mazda's "Zoom-Zoom" brand
The first-generation Roadster achieved a total production volume of just
over 430,000 units during eight years of production. This was followed
by the introduction of the current, second-generation model in January
1998. With the ongoing refinement of its engine and chassis, as well as
introduction of various limited-edition models in markets across the
globe, Mazda's lightweight sports car continues today to meet the high
expectations of driving enthusiasts.
The most recent special editions of the Mazda Roadster include the
two-seat Roadster Coupe released in October 2003 in Japan and a
turbocharged model launched initially in Japan in December 2003 and now
also available in North America and Australia. In December 2001, Mazda
introduced the Roadster NR-A in the Japanese market, a model
specifically designed for the motor sports beginner to race in Roadster
Party Races (one-make races) sponsored in Japan by Mazda.
*: Produced between April 1989 and October 1999.
About Mazda Motor Corporation
Mazda Motor Corporation was established in 1920 and is one
of Japan's leading automobile manufacturers. With its headquarters in
Hiroshima, Mazda has two plants in Japan and manufacturing and assembly
operations in sixteen other countries. Mazda cars and trucks are sold in
more than one hundred and thirty countries. Ford Motor and Mazda agreed
to collaborate in 1979, Ford Motor Company started investing in Mazda
and increased its shareholding to 33.39% as of March 31, 1999.