Mazda Posts Sales Record In Australia
Mazda Australia has recorded its best-ever annual sales result, retailing 39,152 vehicles in 2002, according to VFACTS figures.
Mazda’s sales jumped a significant 5026 sales or 14.7 per cent on last year’s 34,126 total.
The record result gave Mazda Australia a market share of 4.75 per cent for the year, an increase of 0.35 per cent over 2001. Mazda was the sixth best selling car company.
The managing director of Mazda Australia, Malcolm Gough said: “Mazda’s record sales reflect the strength of our new-generation products that include the Mazda6, Mazda2 and Tribute and the commitment of our dealer network to ensuring industry-leading levels of customer satisfaction.
“No other top 10 car brand can boast similar growth, with Mazda increasing its sales from 27,505 in 2000 to 39,152 last year, a 42.3 per cent improvement in just three years”.
And a further increase to 42,000 is predicted this year.
“With a full year of the new-generation Mazda6 and Mazda2, which have found instant success with customers looking to put some fun back into driving, the introduction of a revised and expanded Tribute range later this month, the arrival of our RX-8 rotary flagship in July and the continuing success of 323, which remains the best-value car in its class, we are confident that the Mazda brand will continue to grow and set another sales benchmark this year”.
Last year’s 39,000-plus sales total was delivered on the back of record December sales with Mazda Australia retailing 3550 vehicles, an improvement of 1028 sales on the same month in 2001.
Mazda achieved 5.2 per cent market share in December with the 323 range again selling strongly (1392 sales), while the Mazda6 comfortably surpassed its 600 a month sales target with 794 sales and the Mazda2 also got off to an impressive start with 308 sales.
Overall, the 323 was the company’s biggest seller in 2002 contributing 15,941 sales for the year.