Mazda Sales Jump 51 Per Cent in First Quarter
Mazda has recorded its best-ever first quarter sales performance, retailing 12,042 vehicles in the first three months of this year, an increase of 51 per cent over the same period in 2002.
Record sales of 4054 vehicles last month – Mazda Australia’s best-ever March performance – followed record-breaking totals of 3860 and 4128 in January and February.
This year’s sales total is not just the best-ever for Mazda Australia but surpasses the Mazda brand’s 1981 sales record when 10,485 vehicles were sold in the first three months of the year.
Mazdas were sold by a number of state-based independent importers from 1959 to the end of 1985. In 1986 Mazda Motor Corp established Mazda Australia as the national distributor of its cars and commercials.
The managing director of Mazda Australia, Malcolm Gough said: ”During the past two years we have launched three all-new models, launched product upgrades across the rest of our lineup and promoted the brand with our highly successful Zoom-Zoom campaign.
“Our record first quarter sales are proof that the current Mazda range are class leaders and firm favourites with Australian car buyers.
“The Stylish, Insightful and Spirited Mazda brand delivers some real emotion in motion, appealing to both our traditional Mazda owners and our ever-growing base of new customers.
In March the award-winning Mazda6 posted its second best sales performance (974) and the Mazda2 surpassed its sales target by almost 27 per cent (380).
The 323 had another great month, retailing 1441 cars, and it received another boost this month with the $19,990 sedan and hatch models now coming with alloy wheels at no additional cost.
With such a strong start to the year Mazda Australia is likely to smash its all-time sales record of 39,152 posted last year and the company is expected to beat the Mazda brand’s 1974 sales record of 43,503 retail sales.