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Old 03-28-2002, 21:17   #1 (permalink)
 
Join Date: Feb 2001
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Mazda Speeds Things Up

MAZDA SPEEDS THINGS UP
The 2003 Mazdaspeed Protégé could be the first sign of things to come. The
170-horsepower version of the automaker's mainstream subcompact revives
the Mazdaspeed logo, which once festooned an array of high-performance
Mazda vehicles. And it "highlights where the brand is going," suggests
Mark Fields, the Hiroshima-based CEO of Mazda Motor Co. Fields says the
automaker is still trying to decide how many of its products will get
performance editions. Indeed, there's still an internal debate underway
over whether to expand the use of the Mazdaspeed name, but "the
performance orientation," adds Fields, "is our future."

The Mazdaspeed Protégé features a variety of enhancements, including a
stiffened chassis, oversized brakes, a short-throw, five-speed stick and a
limited-slip differential. But the heart of the car is its 170-horsepower,
2.0-liter, 16-valve in-line four. Pumping up the pony count is a Garrett
turbocharger engineered for the package by Callaway Cars. Calloway has,
over the years, earned a reputation for beefing up a variety of Detroit
cars, such as the tire-spinning Callaway Corvette. Company founder Reeves
Callaway said he hopes to work on other Mazda products, but the firm has
also begun talks with General Motors, he revealed. In Australia, Callaway
created the performance engine package used in the limited edition Holden
Commodore GTS. With GM importing the Holden Monaro as the next Pontiac
GTO, Callaway is hoping it will be able to muscle in on that project as
well.
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Old 03-29-2002, 07:38   #2 (permalink)
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2002 New York: Protege first to grab "MAZDASPEED" distinction
Mazda will kick off its “MAZDASPEED” division of vehicles with the introduction of a turbocharged Protegé later this year.

The MAZDASPEED Protegé, following in the footsteps of last year’s MP3 sedan, will be powered by a 2.0-liter four-cylinder powerplant fitted with a Garrett T25 turbocharger. Production will be limited to 2,000 units.

MAZDASPEED is Mazda’s designation for a new line of performance-oriented vehicles that will have modified styling and boosted power. The Protegé is the first Mazda make to adopt the MAZDASPEED nameplate.

In addition to unveiling the Protegé, Mazda is also developing its line of MAZDASPEED components and plans to offer street performance parts and accessories.

As for the tricked-out Protegé, modifications include a deep front spoiler with large round foglights, Racing Hart five-spoke alloys, aero side sills and rear skirts. The vehicle will come in only two exterior colors – black and orange.

Interior features include aluminum Sparco foot pedals and shift knob, silver-faced gauges, and a seven-speaker 450-watt Kenwood MP3 audio system.
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