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Mazda trying to raise image and prices

Mazda trying to raise image and prices

Wednesday May 22, 6:25 PM EDT

NEW YORK, May 22 (Reuters) - With an all-new mid-size sedan aimed at the heart of the market, Mazda Motor Corp. (7261) is looking to raise its image among American shoppers -- and perhaps the prices it commands as well.

Mazda, Japan's fifth-largest automaker, wants to compete with the major Japanese automakers in the United States, said Mazda President and Chief Executive Mark Fields in a presentation in New York on Wednesday.

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