Mazda wants to sustain 6 launch, plans increased marketing, lease support - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Mazda Forum This area is for discussion of Mazda vehicles

LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 02-03-03, 08:26 AM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Mazda wants to sustain 6 launch, plans increased marketing, lease support

By MARK RECHTIN | Automotive News

Mazda will increase marketing and lease support for its Mazda6 sedan in the spring, as the company tries to make inroads in a segment dominated by the Honda Accord and Toyota Camry.

Dealers were told about the plans yesterday at the Mazda make meeting.

The new sedan, when combined with the new RX-8 sports car coming this summer, is expected to boost Mazda sales from 258,213 in 2002 to about 300,000 this year, said Charlie Hughes, president of Mazda North American Operations.

Most of the gain will be on the retail side. While the outgoing 626 and Millenia accounted for 58,755 sales last year, only 37,000 were retail. Mazda is slashing the fleet presence of the Mazda6 by comparison. Wagon and five-door hatchback versions of the Mazda6 are due later in the year.

Mazda wants to sell about 100,000 units annually.

The Mazda6 went on sale in December with heavy advertising support.

The automaker plans another round of advertising in March and April, as part of a sustained launch of the car.

Mazda will put a subvented lease plan on the car - even though Mazda has weaker residual values than the Camry and Accord and has to work financing through Ford Motor Credit Co.

"There is no money factor help or anything from Mazda America Credit," said dealer council chair Karl Schmidt, dealer principal of Morrie's Mazda in Minnetonka, Minn.

Mazda should just give lease cash to dealers, Schmidt said, "and let us find the best rate on the open market."

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Cars and PAG Vehicles > Mazda Forum
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Mazda N.A. names senior VP of marketing Stacy94PGT Mazda Forum 0 06-11-03 11:35 AM
Mazda MX Sportif Design Concept Hints at an All-New Mazda RPO83 Mazda Forum 2 03-04-03 10:09 PM
Ford Div. seeks more lease deals Stacy94PGT Ford Worldwide News 0 01-27-03 10:45 AM
Mazda To Strengthen Domestic Dealer Network RPO83 Mazda Forum 0 10-31-02 04:30 AM
Mazda banking on use of Ford platforms to help ensure profits Stacy94PGT Mazda Forum 0 05-29-02 09:37 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome