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Old 03-02-2004, 20:46   #1 (permalink)
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U.S.:Hot Mazda Sales Continue

The Auto Channel

IRVINE, Calif., March 2 -- Mazda North American Operations (MNAO) today reported sales of 20,389 vehicles in February-an 18.4 percent increase versus the same period last year. February's sales results mark Mazda's fifth consecutive month of double-digit monthly sales increases from the prior year.

Mazda's stellar February was led by its MAZDA6 sedan. On the same day the first 5-Door and Sport Wagon MAZDA6 derivatives rolled off the assembly line in Flat Rock, Mich., Mazda's flagship sedan posted sales of 4,899 vehicles-up 80.1 percent from a year ago. Mazda also reported a continued strong performance for its sporty Miata roadster as sales of the legendary warm-weather convertible continued to heat up the winter. Miata sales in February jumped 34.4 percent from 2003, while last month, Mazda reported increased Miata sales of 21.1 percent.

The company's strong February also included impressive sales of its all-new MAZDA3. After a successful year-end launch in 2003, Mazda reported ramped-up February sales of 5,090 units for MAZDA3. Last month, sales of the highly acclaimed vehicle totaled 4,426 units.

"In an election year, with economic fluctuations rampant, Mazda has been able to maintain a level of consistently strong performance," said Jim O'Sullivan, president and CEO of Mazda North American Operations. "Today is a particularly good day for Mazda as we announce another great sales month and watch the birth of the newest members of the MAZDA6 family."

Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

Mazda Sales for February 2004

Month-To-Date Year-To-Date

February February % February February %
2004 2003 Change 2004 2003 Change

Protege 1,759 5,260 -66.6% 4,341 9,248 -53.1%
Mazda3 5090 0 N/A 9516 0 N/A
626 3 350 -99.1% 4 1,092 -99.6%
Mazda6 4,899 2,720 80.1% 9,020 4,974 81.3%
Millenia 1 450 -99.8% 8 959 -99.2%
Miata 742 552 34.4% 1,345 1,050 28.1%
RX8 1,865 0 N/A 3,654 0 N/A
MPV 1,821 2,202 -17.3% 3,036 3,989 -23.9%
Mazda Truck 911 1,319 -30.9% 1,840 2,491 -26.1%
Tribute 3,298 4,371 -24.5% 6,262 8,369 -25.2%

Total Vehicles
CARS 14,359 9,332 53.9% 27,888 17,323 61.0%
TRUCKS 6,030 7,892 -23.6% 11,138 14,849 -25.0%
TOTAL 20,389 17,224 18.4% 39,026 32,172 21.3%

MEMO:

IMPORT CAR 9,457 6,262 51.0% 18,864 11,257 67.6%
IMPORT TRUCK 1,821 2,202 -17.3% 3,036 3,989 -23.9%
IMPORT TOTAL 11,278 8,464 33.2% 21,900 15,246 43.6%

DOMESTIC CAR 4,902 3,070 59.7% 9,024 6,066 48.8%
DOMESTIC TRUCK 4,209 5,690 -26.0% 8,102 10,860 -25.4%
DOMESTIC TOTALS 9,111 8,760 4.0% 17,126 16,926 1.2%
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My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
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