Verisa- a new compact car from Mazda - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Cars and PAG Vehicles > Mazda Forum
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto EscrowInsurance

Mazda Forum This area is for discussion of Mazda vehicles

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 04-29-2004, 20:31   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Verisa- a new compact car from Mazda

Verisa- a new compact car from Mazda
Autoindex.org

Mazda has issued the following press release:

Mazda Motor Corporation today announced the name of a new compact car—Mazda Verisa. Powered by a 1.5-liter engine, Mazda Verisa is scheduled to go on sale in Japan during the summer of 2004.

The name “Verisa” has been created by combining two words: the Italian word ’verita’ (which means “truth”) and the English word ’satisfaction’ (meaning “true fulfillment”). Verisa expresses an ideal relation between people with an uncompromising sense of style and the products that satisfy them.

Developed under the theme of “simple, quality and compact” the Mazda Verisa will target a wide range of age groups when it is introduced into the Japanese market this summer, but will primarily speak to couples in their 30s who seek high quality in their life and have their own set of style and values. The new Verisa is designed to accentuate Mazda’s capabilities in the areas of craftsmanship and clever detail work, as well as further the evolution of the company’s Zoom-Zoom DNA, which is well embodied in its new-generation products: Atenza, Demio, RX-8 and Axela.

In addition to confirming the product name, Mazda also announced that actress Ayako Kawahara and photographer Rowland Kirishima will be supporting the Verisa’s launch. Ayako Kawahara has been active in various fields including TV and films, while Rowland Kirishima is a versatile photographer focusing on fashion and portraits. The ideal match of the style and image of these two well-known celebrities and the Verisa concept is the reason Mazda selected them.

Mazda will commence a number of marketing and communication activities with the underlying theme of “Gallery” to support the Verisa launch. These activities will portray the design and details of the vehicle as artwork during the pre-sale phase of the launch. “Mazda Verisa Gallery”—a product launch event—is for example scheduled to open in Tokyo in late July 2004. Miss Kawahara and Mr. Kirishima, who support a concept of the vehicle and “Mazda Verisa Gallery,” are scheduled to take part in artistic activities focused on the Verisa concept.

In launching the new Verisa, Mazda will emphasize the high-level of equipment available as standard on the vehicle, including an advanced keyless entry system, which allows the owner to lock/unlock the door using a card key. In addition, various manufacturer-installed options are available, including a 20GB, built-in hard disk (HDD) music system that can store more than 3,000 songs recorded from CDs. The special-edition Verisa model with 100 songs pre-installed on the HDD music system will be provided in the early-launch campaign.

Mazda also opened an exclusive Verisa website today to kick-off the launch program. The new website includes a give-away campaign featuring the “Verisa Photo Book.” This unique photo book has been specially produced by Rowland Kirishima and five other whiz-kid photographers— Kenji Fujima, MOTOKO, ZIGEN, Jin Ohashi and Haruhi Fujii —and will be awarded to 50,000 visitors.

Editor's note: the car was introduced in concept form earlies this year as the MX Microsport. Picture shows this concept model.

__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Ford Cars and PAG Vehicles > Mazda Forum



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
XR6Turbo and XR8Supercar in GranTurismo4... Aeron The Pub 52 02-24-2005 09:57
Full list of cars for Gran Turismo 4 FPRXR-6 The Pub 106 12-17-2003 22:46
U.S. & Japan: Will the RX-8 Put Mazda Back in the Race? Stacy94PGT Mazda Forum 0 07-07-2003 08:22
Mazda MX Sportif Design Concept Hints at an All-New Mazda RPO83 Mazda Forum 2 03-04-2003 21:09
Mazda banking on use of Ford platforms to help ensure profits Stacy94PGT Mazda Forum 0 05-29-2002 08:37

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 18:42.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.