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Old 04-26-2004, 18:23   #1 (permalink)
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Territory ad and slogan

Source: GoAuto

Slogan: NEW Ford Territory, the possibilities are amazing

Ad to start on May 2nd in most states...with the song for the ad being Alex Lloyd's "Amazing"

Good to see they are using good aussie talent to promote it with Alex Lloyd...great song, if a bit 'old' now.
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Old 05-02-2004, 17:49   #2 (permalink)
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Re: Territory ad and slogan

Ok so I saw the ad for the first time last night (actually saw it twice but who's counting) and initial impressions are as follows:
- Nice 'clean' ad, showed the car off nicely (as well as some nice bikini clad chicks!)
- Possibly not enough of the car shown at the start...with more of a focus on special effects, but by the end they had shown some nice shots of the car.
- Great tune, fits in well with the feel of the ad
- Possibly a bit too similar to the Adventra ads
- Showed well what it is able to do (people mover, trecking in the bush etc etc)
- Brilliant little pan of it at the end again was able to show the car off well
- Maybe a little bit more information about it rather than that little blurb at the end was warranted

Overall I am pleased that they produced a good ad for once.

Comments?
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Old 05-02-2004, 22:53   #3 (permalink)
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Re: Territory ad and slogan

Yep, looked like as much effort went into making that ad as developing the car
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Old 05-03-2004, 01:44   #4 (permalink)
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Re: Territory ad and slogan

...makes mental note..find any TV shows that previously ran a high number of Ford ads and seek them out as I have yet to see one so far..bugger...
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Old 05-03-2004, 02:54   #5 (permalink)
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Re: Territory ad and slogan

This add is fantastic,well marketed and thought out.
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Old 05-03-2004, 03:14   #6 (permalink)
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Re: Territory ad and slogan

haven't seen it yet... are they showing it more regarly on any particular station?
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Old 05-03-2004, 17:12   #7 (permalink)
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Re: Territory ad and slogan

I saw it for the first time on channel 9 during the sunday night movie "Don't say a word"....then I saw it during Friends the next night...obviously also on channel 9. I haven't actually seen it on other channels yet...but I would assume they will put it on when parents will be watching, or when teenagers may be watching.
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Old 05-03-2004, 17:49   #8 (permalink)
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Re: Territory ad and slogan

I think the ad is quite good, especially compared to Ford's previous efforts. Thank God it doesn't use anything from those terrible "You'd be popular too" dealership ads. I still don't think it quite matches the quality of the Holden ads. The tempo of the song is a little slow for my liking - would have liked something a little more up-beat.

And as someone has already mentioned - it's a little bit too similar to the Holden Adventra ad. But at least the Territory one includes an scene at the local sports field - the inclusion of an urban scene is important, because that's were the car will spend the majority of its time.

Overall, a good effort.
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Old 05-03-2004, 18:27   #9 (permalink)
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Re: Territory ad and slogan

I must say that I am extremely glad they put the "soccer mum" bit into the ad, hopefully allows them to see that it is perfect for such a situation. I don't actually mind the tempo of the ad, it is a good aussie song, and a very catchy one at that...also calms you down which is important for the stressful mothers it is targeting :)
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Old 05-03-2004, 19:59   #10 (permalink)
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Re: Territory ad and slogan

The soccer mum/urban warrior scene at the end was a very clever piss take. At least Ford understand how the car will be used. I guess their endless focus groups and general faffing about with questionaires really paid off.
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